Digital Commerce Manager PlanetBox

Role OverviewWere looking for a Digital Commerce Manager to lead PlanetBoxs digital business across DTC ecommerce Amazon email SMS and loyalty. Working from annual business goals established by the broader team this role will develop the digital strategy tactical plans and clear KPIs needed to achieve those goals using performance insights and digital expertise to continually identify opportunities for role balances strategic leadership analysis and hands-on execution within a highly collaborative Brand Team. This position will lead the business and performance side of our digital channels while partnering closely with Brand and Creative to turn ideas into integrated campaigns and experiences that connect our brand with measurable business Strategy & Site ManagementLead and execute PlanetBoxs ecommerce growth strategy across acquisition conversion retention and AOV translating annual business goals into clear digital priorities and onsite merchandising and optimization partnering with internal teams on landing pages PDP content promotional experiences and site updates to create a cohesive customer journey from campaign touchpoint through purchase and and manage testing and optimization initiatives including A/B testing personalization merchandising and UX improvements (working knowledge of HTML/CSS a plus no coding required).In collaboration with the Brand Team create quarterly and seasonal ecommerce plans with clear KPIs that ladder up to annual business Marketing: Email SMS & LoyaltyOwn and deploy the email and SMS campaign calendar across product launches promotions seasonal campaigns and evergreen campaign strategy and messaging translating business priorities into clear briefs and content for and optimize automated lifecycle flows and and evolve PlanetBoxs loyalty and referral programs identifying opportunities to increase repeat purchase and customer and optimize email and SMS performance using campaign and customer insights to improve engagement conversion and Strategy & ManagementPartner with the Amazon team to help develop PlanetBoxs Amazon strategy with a focus on revenue growth profitability discoverability conversion paid strategy and creative and optimize Amazon product listings A Content and Brand Store the Amazon team monitor and report out sales and performance data to identify opportunities across assortment content promotions and ratings reviews and communicate issues with teams when action is Analytics & OptimizationEstablish and own KPIs across DTC Amazon email SMS loyalty and other ecommerce initiatives that clearly ladder up to annual business evaluate performance against goals identify gaps and opportunities and adjust tactics to keep the digital business on key performance insights and recommendations to cross-functional partners and ecommerce lifecycle and Amazon performance insights to inform broader marketing decisions and creative & Cross-Functional ManagementDevelop clear timelines briefs and deliverables keeping projects on track and effectively communicating priorities and updates to contributors and effectively during high-volume periods when multiple channels and business needs require as a key connector between the Brand Team cross-functional Lifetime Brands teams and external partners ensuring alignment across priorities and 4 years of ecommerce or digital marketing experience ideally within a consumer or DTC experience balancing strategic ownership with hands-on experience with Shopify and ecommerce -on experience with Klaviyo or a similar email/SMS platform including campaigns segmentation automation and lifecycle analytical skills with the ability to translate business goals and performance data into actionable digital strategies and experience managing or contributing to an Amazon business including content merchandising promotions advertising and performance communicator and collaborative partner who can work effectively across creative brand performance marketing and leadership Success Looks LikePlanetBox has a clear proactive ecommerce plan rather than reacting to channel needs as they and the Amazon team are aligned on a consistent strategy for growth optimization and brand SMS loyalty and automated flows are thoughtfully managed and continually launches and promotional periods are coordinated across site Amazon lifecycle social and paid reporting consistently leads to decisions tests and meaningful : Seattle/Hybrid work schedule