Digital Ads and Community Manager

The Digital Ads and Community Manager develops and executes digital advertising and community engagement strategies to increase audience awareness engagement membership fundraising revenue and supporter retention. The role combines paid media management social media community building analytics and digital fundraising to grow and strengthen online audiences.

• Develop and execute full-funnel digital advertising strategies across paid search display programmatic CTV/OTT and emerging channels.
• Plan launch monitor and optimize paid media campaigns using A/B testing and performance data.
• Analyze CPM CTR CPA ROAS engagement conversion and other campaign metrics.
• Manage digital advertising budgets and optimize spending based on campaign performance.
• Develop data-driven recommendations for advertising creative targeting messaging and audience growth.
• Build and manage membership or subscription-based digital communities.
• Develop community engagement strategies across YouTube TikTok Instagram Patreon and other social platforms.
• Establish community guidelines moderation practices and engagement protocols.
• Monitor and respond to comments questions and audience feedback.
• Analyze community sentiment engagement growth and retention metrics.
• Identify user-generated content and opportunities to strengthen audience relationships.
• Collaborate with fundraising marketing communications editorial content and analytics teams.
• Develop measurement frameworks to track the supporter journey from advertising exposure through engagement and conversion.
• Prepare campaign and community performance reports with actionable recommendations.

• Bachelors degree in Marketing Advertising Communications or a related field.
• 35 years of experience in digital advertising and paid media.
• 35 years of experience in social media and community management.
• Experience with paid search/SEM programmatic display native advertising and CTV/OTT.
• Experience managing and optimizing digital advertising campaigns and budgets.
• Strong knowledge of social media platforms and online community management.
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong analytical writing communication and project management skills.
• Ability to develop persuasive marketing and fundraising content.
• Ability to manage multiple priorities and work collaboratively.