Demand Generation Marketing Manager

At Jabil (NYSE: JBL) we are proud to be a trusted partner for the worlds top brands offering comprehensive engineering supply chain and manufacturing solutions. With 60 years of experience across industries and a vast network of over 100 sites worldwide Jabil combines global reach with local expertise to deliver both scalable and customized solutions. Our commitment extends beyond business success as we strive to build sustainable processes that minimize environmental impact and foster vibrant and diverse communities around the globe.

Jabil is seeking a Demand Generation Marketing Manager who will own work in our St. Petersburg FL location.

How will you make an impact

As the Demand Generation Marketing Manager with Jabil you will optimize our customer and lead generation programs. This position will play a key role in developing personalized campaignsprimarily via emailand leveraging other channels to drive long-term relationships engagement and conversion.

You will design execute and optimize demand generation campaigns to engage leads and customers at different stages of the buyers journey. The role will focus on creating compelling email marketing programs managing customer lifecycle stages and exploring multi-channel strategies to enhance engagement. This individual will work closely with sales business unit leaders Content Marketing Digital Marketing and other stakeholders to deliver personalized and value-driven messaging to prospects and existing customers.

What will you do

• Email Marketing Campaigns: Design develop and manage automated email campaigns that nurture leads and customers focusing on personalized messaging to increase engagement and conversions.

• Customer Journey Mapping: Create and optimize segmented email lists and workflows based on buyer personas ensuring personalized content delivery at each stage of the customer journey.

• Cross-Channel Demand Generation: Implement programs across other relevant channels such as telephone SMS and WhatsApp to ensure a cohesive experience across touchpoints and continuity throughout the marketing calendar.

• HubSpot Marketing Operations: Own the day-to-day management and optimization of HubSpot marketing operations including lists segmentation workflows automation lifecycle stages lead scoring campaign tracking data quality and reporting.

• Lead Management and Sales Alignment: Develop and manage processes for lead qualification routing sales handoff follow-up recycling and re-engagement. Partner with Sales to ensure lead statuses and outcomes are consistently maintained and communicated.

• SDR Leadership: Manage and support the pre-sales and SDR function including outreach priorities lead follow-up performance expectations campaign alignment and feedback between Marketing and Sales.

• Analytics & Performance: Track analyze and report on key performance metrics (open rates click-through rates conversions) to continuously improve campaigns and refine segmentation strategies.

• Conversion Optimization: Conduct A/B testing on email content subject lines designs and call-to-actions to identify the most effective approaches for lead engagement.

• Opportunistic Targeting: Utilize trending topics news and/or global events to create timely engagements that resonate with target audience.

• Content Collaboration: Collaboration: Partner with the Content Marketing Manager to translate approved messaging campaign narratives content themes and brand positioning into audience-specific nurture emails subject lines calls to action and supporting campaign assets.

• Lead Scoring & Qualification:Collaborate with the sales team to refine lead scoring models and ensure that nurturing efforts prioritize high-potential leads.

• Continuous Engagement: Ensure content and nurturing program also continuously engages with existing customers create business expansion opportunities for the sales team.

• Other duties as they may be assigned.

How will you get here

Education & Experience:

• Bachelors Degree in Marketing Communications Public Relations Advertising Business Administration or a similar related field is required OR a combination of education experience and/or training.

• At least 5 years of hands-on experience in email marketing lead nurturing or customer lifecycle marketing ideally in a B2B or Services environment.

• Proven experience in email campaign management CRM tools (e.g. HubSpot) and marketing automation platforms.

• Expertise in multi-channel demand generation strategies

Knowledge Skills and Abilities:

• Strong writing skills for email copy subject lines and Call to Actions.

• Ability to interpret campaign performance data and turn insights into actionable improvements

• Strong cross-functional collaboration skills

• Ability to adapt complex and inter-related concepts to storytelling tactics for customer understanding.

• Proven skills in email marketing tools and analytics platforms.

• Provide decision maker reporting on effectiveness and quality of past efforts and solicit feedback for future actions.

• Utilize the acquired feedback to develop recommendations and provide input in the budgeting and planning process.

• Proven ability as an articulate and persuasive communicator with strong verbal & written communication skills.

• Proven track record of teaming with sales organizations and adding value to the sales process.

• Strong relationship-building and relationship management skills.

• Demonstrated initiative follow-through and problem-solving ability.

• Ability to work in a fast-paced high-volume and often ambiguous/fast-changing environment.

• Team-oriented individuals with proven ability to manage multiple projects at once.

• Strategic / conceptual person who understands the entire marketing mix and how to employ these marketing levers in a professional service organization.

Benefits you will receive while working with Jabil:

Along with growth stability and the opportunity to be challenged Jabil offers a competitive benefits package that includes:

• Medical Dental Prescription Drug and Vision Insurance with HRA and HSA options

• 401K match

• Employee Stock Purchase Plan

• Paid Time Off

• Tuition Reimbursement

• Life AD&D and Disability Insurance

• Commuter Benefits

• Employee Assistance Program

• Pet Insurance

• Adoption Assistance

• Annual Merit Increases

• Community Volunteer Opportunities

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Jabil including its subsidiaries is an equal opportunity employer and considers qualified applicants for employment without regard to race color religion national origin sex sexual orientation gender identity age disability genetic information veteran status or any other characteristic protected by law.

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