Demand Generation + Marketing Manager

RNG Group is partnering with a well-established multi-campus beauty and cosmetology school network to find their next Demand Generation Manager.

If youre a versatile results-driven marketer who loves owning the lead-generation number and whos just as comfortable setting strategy as you are rolling up your sleeves on the day-to-day keep reading. This is a chance to run the marketing engine for a growing multi-campus organization and see your work translate directly into enrollment growth.

About Our Client

Our client operates seven campuses of an accredited beauty and cosmetology school network with its marketing hub based in Meridian ID. As part of a respected national franchise this team blends the support and brand consistency of a larger organization with the close-knit hands-on culture of a small team.

This is a lean collaborative organization where marketing works hand-in-hand with enrollment campus leadership and clinic/salon operations to keep the pipeline of prospective students strong across all locations. The team values organization follow-through and a genuine interest in the beauty and personal-care industry.

What Youll Do

Your #1 KPI

Lead generation. Everything in this role ladders up to one outcome: a larger higher-quality flow of prospective-student inquiries across all seven campuses at an efficient cost per lead that feed enrollment growth.

Demand & Lead Generation (the core of the role)

Drive prospective-student inquiries across all seven campuses and own the lead-volume target

Direct the ad agencys paid media (search social etc.) to maximize qualified leads at an efficient cost per lead

Own the automated communication strategy NLI (no-longer-interested) re-engagement event campaigns and nurture touches that pull prospects back into the pipeline

Build interest and demand through organic social content and local presence that turn followers and searchers into inquiries

Drive attendance and sign-ups for tours open houses and events

Track and report on the metrics that matter: lead volume cost per lead source performance and inquiry-to-enrollment conversion

Channels & Brand
Ensure each campus website is accurate up to date and built to convert visitors into inquiries

Maintain Google Business Profiles and reviews across all seven campuses to capture high-intent local interest

Write and craft blog content for the franchisor to publish (SEO and interest-building)

Manage email newsletters and general marketing communications

Own and enforce internal brand guidelines (stricter than the franchisor baseline) for consistency across campuses

Serve as final approver and compliance gatekeeper on all campus-level marketing

Own the swag store (catalog ordering and promotion)

Leadership & Oversight

Directly oversee and develop the regional Social Media Specialist (organic posting Canva design quarterly photoshoots and the school social media clubs)

Oversee the retained Videographer directing hero ad video and high-priority social content that fuels lead gen

Oversee and direct the ad agency on paid media strategy and analytics

Manage the franchisor relationship for website updates SEO blog publishing and baseline branding

Partner with the Director of Clinic Classroom to produce and promote clinic/salon initiatives deals and offers

Report lead and ROI performance to the VP of Enrollment

Hold and safeguard posting credentials across all seven schools (one of only two credentialed users)

What Success Looks Like

A growing consistent flow of qualified prospective-student leads across all seven campuses

Lower cost per lead and clear visibility into which channels and campaigns drive enrollments

Effective automated re-engagement that revives no-longer-interested prospects and fills events

Websites and local search/review presence that convert interest into inquiries

A productive Social Media Specialist and well-managed partners all rowing toward the lead goal

What You Bring

Required

3 years of marketing experience with a clear track record of generating leads or demand (not just brand or content)

Hands-on experience running or directing paid media and measuring cost per lead / ROI

Proven ability to manage agencies vendors and a small team

Strong writing and editing skills and a sharp eye for brand consistency

Comfort living in the numbers lead volume conversion and source attribution and reporting them to leadership

Organized and execution-minded; able to balance strategy with day-to-day work on a lean team

Preferred

Experience in education enrollment or a multi-location/franchise environment

Familiarity with marketing automation/CRM Google Business Profile and Canva

Awareness of advertising compliance for accredited schools (outcomes and financial-aid messaging)

Benefits:

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Work Location: In person

Ready to Grow

This role is being filled through RNG Group. Submit your resume and cover letter through the link below or reach out to our team directly. Were real people wed love to talk.

Required Experience:

Manager