Demand Generation Manager

Demand Generation Manager
Reports To: VP of Marketing
Location: Chicago IL (Hybrid 2-3 days/week onsite)
Salary Range: $95000-$113000 / year

ABOUT NEXTPOINT

Nextpoint builds transformative software and services for the legal industry making eDiscovery case management and litigation prep simple fluid and affordable for law firms of all sizes. Our secure cloud-based platform lets teams start document review in minutes backed by powerful analytics an intuitive interface and best-in-class security at every point.

Were problem solvers simplifiers and challenge seekers united by a shared goal: a great team culture and satisfied clients. Were headquartered in Chicagos Ravenswood neighborhood and proud to have been named one of Built Ins Best Startups to Work for in Chicago five years running (2022 to 2026).

ABOUT THE ROLE

As Demand Generation Manager youll spearhead strategic multichannel marketing campaigns that generate qualified leads and build a strong pipeline. Youll own the demand generation function from start to finish setting the strategy and seeing it through to execution. Youll be at the forefront of developing executing and optimizing key marketing initiatives ensuring they align with our sales and revenue goals.

RESPONSIBILITIES

Drive Lead and Pipeline Generation

• Develop and execute strategies to generate MQLs and SQLs that align with revenue objectives
• Establish and monitorKPIs to measure lead generation success collaborating with sales to maximize pipeline impact
• Create lead nurturing and scoring frameworks to guide prospects through the buyer journey

Align Sales and Marketing

• Partner with sales to ensure seamless lead handoff and follow-up processes
• Educate teams on lead sources and campaign goals to maintain consistent outreach messaging

Plan and Execute Campaigns

• Design and implement integrated marketing campaigns across email digital ads social media webinars and events
• Collaborate with content design and digital teams to deliver engaging assets and messaging
• Maintain campaign calendars to ensure timely execution
• Strategize build deploy and maintain paid media campaigns (LinkedIn Meta Google Ads etc.)

Optimize Campaign Performance

• Leverage data and insights to personalize outreach and improve campaign outcomes
• Align campaigns with audience segmentation buyer personas and intent signals for maximum effectiveness
• Monitor and iterate strategies to enhanceROI and scalability

Track and Report Analytics

• Define measure and continuously improve funnel metrics including lead conversion rates and campaign ROI
• Regularly report demand generation performance to stakeholders with insights and recommendations

Qualifications

• 4 years of experience in demand generation or a related role with a focus on B2B SaaS or sectors like associations nonprofits or events
• A strong track record of driving substantial pipeline growth through multichannel marketing strategies
• Expertise in lead generation nurturing and pipeline acceleration strategies that directly contribute to revenue objectives
• Strong knowledge of marketing automation platforms (e.g. Marketo HubSpot) CRM systems (e.g. Salesforce) and enrichment platforms (Clay ZoomInfo)
• Proficiency in digital marketing tools and techniques including paid mediaSEO and content marketing
• Experience building and managing high-performing teams with a track record of fostering collaboration and accountability
• Strong project management skills to drive effective execution of marketing initiatives

Benefits and Perks

• Competitive pay commensurate with experience
• Flexible hybrid schedule (23 days/week onsite)
• Comprehensive health coverage medical (BCBS PPO and HDHP/HSA options) dental and vision (Guardian)
• Health Dependent and TransitFSA
• Generous PTO paid holidays flexible summer hours quarterly mental health days and floating holidays
• Annual professional development stipend
• Monthly flexible benefit stipend
• 401(k) with company match
• Free in-office lunch TuesdayThursday
• And more!

Equal Opportunity Employer

Nextpoint is an equal opportunity employer. We strive to foster a diverse workplace actively seeking to recruit retain and promote people of color and LGBTQ candidates. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status. If youre interested in our company we encourage you to apply even if you dont see an applicable job description as were growing fast and always on the lookout for high performing curious entrepreneurial-minded individuals to join our team!

Pursuant to the Illinois Human Rights Act applicants have the right to be free from discrimination resulting from the use of artificial intelligence in any employment decision.

Dont see the right role Apply anyway were always looking for high-performing curious entrepreneurially-minded people to grow with us. Check out our client reviews on G2 and Capterra.