CRM & Marketing Automation Analyst

Job Description

Build and manage automated customer journeys across CRM and marketing platforms including lead nurturing customer engagement retention re-engagement and trigger-based communications using Relcu or Iterable or CXone or Workato.

Building journeys means installing email templates in the marketing automation platform and setting triggers.

Configure and administer low-code/no-code CRM and marketing workflows using drag-and-drop tools to manage routing rules triggers campaigns audience segmentation business logic notifications and other workflow automations without requiring traditional software development.

Create and maintain integrations and webhook-driven processes between CRM marketing contact center and other business applications; understand basic concepts such as APIs webhooks field mapping triggers/actions JSON payloads and system-to-system data flows.

Partner with Marketing Sales Operations Product and Technology teams to translate business requirements into scalable automated journeys and workflows troubleshoot issues test changes document processes and continuously improve the end-user and customer experience.

Monitor and optimize automation performance including journey execution message delivery workflow failures data quality conversion performance and customer engagement; identify opportunities to simplify processes and increase automation.

Roles & Responsibilities

Ideal candidate is technically curious and hands-on with experience administering CRM marketing automation customer engagement or integration platforms. Experience with Relcu or Iterable or CXone or Workatocomparable platforms is strongly preferred. This role is U.S. based with preference for candidates comfortable working in a fast-paced cross-functional environment.