Creative Technologist Lead
Dallas, IA - USA
Job Summary
We are PMG
PMG a global independent platform company engineered for impact integrates business strategy media creative and data within a single operating model powered by our proprietary operating system Alli. With more than 1000 employees PMG partners with brands including Apple Nike Dropbox Experian Sephora and Whole Foods. Our work has earned top industry honors including Cannes Lions and Adweeks Media Plan of the Year and PMG has won 40 workplace culture awards including being the only company to rank among Ad Ages Best Places to Work for 11 consecutive years.
Our Creative team is looking for a Creative Technologist Lead to join a multidisciplinary team building best-in-class omnichannel creative experiences using industry-leading advertising technologies ad servers and dynamic creative optimization (DCO) platforms.
As a Creative Technologist Lead youll play a key role in designing and delivering sophisticated dynamic creative asset automation and technology-enabled campaign solutions for some of the worlds leading brands. Youll partner closely with Creative Media Strategy Product Analytics and Engineering teams to translate creative and business objectives into scalable technical solutions.
Youll serve as a technical lead across complex campaign implementations helping establish development standards solve technical challenges evaluate emerging technologies and guide other Creative Technologists. Youll also work directly with our technology partners to advance PMGs creative technology capabilities and identify new ways to improve how we build automate personalize and deliver creative at scale.
Lead the technical development and implementation of dynamic creative (DCO) asset automation and omnichannel campaign solutions across multiple brands markets and media channels.
Architect and build scalable creative solutions using HTML JavaScript CSS APIs data feeds and industry-leading advertising technologies.
Serve as a technical lead on large-scale programmatic social display video and other digitally enabled creative campaigns balancing campaign objectives technical complexity scalability and time-to-market.
Translate creative media and business requirements into technical specifications development approaches and implementation plans.
Lead technical discovery and feasibility assessments for complex creative technology initiatives identifying dependencies risks platform limitations and recommended solutions.
Define and audit functional and non-functional requirements across dynamic ad serving data workflows API and product-feed integrations asset tracking and tagging creative authoring tools measurement scalability and quality assurance.
Partner with Creative Media Strategy Analytics Product and Engineering teams to ensure creative technology solutions are integrated effectively across the broader campaign ecosystem.
Establish development best practices reusable frameworks QA standards documentation and processes that improve the quality and efficiency of Creative Technology delivery.
Troubleshoot complex campaign and platform issues identifying root causes and coordinating solutions across internal teams and external technology partners.
Build and maintain strong relationships with preferred platform and technology partners helping PMG stay ahead of new product capabilities integrations and industry developments.
Evaluate emerging advertising and creative technologies and provide recommendations on when PMG should build buy or borrow capabilities.
Contribute to strategic roadmaps for creative technology campaign automation QA automation and product development across PMGs global teams.
Mentor and provide technical guidance to Creative Technologists and other team members helping raise technical capabilities and development standards across the team.
Become a subject matter expert and super-user of tools developed by PMG Product and Engineering teams.
Champion experimentation innovation collaboration and responsible adoption of emerging technologies including AI-enabled creative and automation capabilities.
4 years of experience in creative technology front-end development advertising technology digital production or a related discipline preferably including experience within a creative media AdTech or digital agency environment.
Strong understanding of digital creative development dynamic creative optimization creative automation and digital advertising production.
Advanced working knowledge of HTML JavaScript and CSS with the ability to develop scalable modular solutions supporting dynamic creative and multi-variant testing.
Hands-on experience with DCO ad-serving or creative automation platforms such as Google Marketing Platform/Campaign Manager 360 Google Web Designer Celtra Smartly Clinch Innovid Jivox or Bannerflow.
Strong understanding of IAB standards digital advertising formats specifications and creative QA requirements across display video social and programmatic environments.
Experience integrating structured data APIs product feeds or other external data sources into dynamic creative experiences.
Demonstrated ability to translate business and creative objectives into scalable technical solutions.
Experience leading technically complex campaign implementations involving multiple internal teams platforms data sources and external partners.
Ability to balance technical quality scalability campaign objectives and time-to-market requirements.
Strong troubleshooting and quality assurance skills with the ability to diagnose technical issues across creative data platform and ad-serving environments.
Experience developing technical documentation implementation requirements best practices and repeatable development processes.
Working knowledge of project management and development tools such as Airtable Jira Smartsheet Asana and GitHub.
Strong written and verbal communication skills including the ability to explain complex technical concepts to both technical and non-technical stakeholders.
Demonstrated ability to mentor or provide technical guidance to other developers or Creative Technologists.
Self-starter with a high degree of initiative who is comfortable building new processes and navigating complex multi-stakeholder environments.
Strong attention to detail and a commitment to delivering high-quality creative technology solutions.
Familiarity with creative and design applications such as Adobe Creative Suite including Photoshop Illustrator and After Effects.
Experience working with internal and third-party REST APIs JSON web services product feeds CRM data or other structured data sources.
Experience with Python or another programming language beyond JavaScript.
Experience designing reusable frameworks libraries templates or automation solutions that improve development efficiency at scale.
Understanding of audience and identity capabilities including measurement matching onboarding targeting workflows limitations and workarounds.
Familiarity with privacy considerations and data concepts relevant to personalized advertising including PII anonymized data cookies identity frameworks and first-party data.
Experience working with database systems content management systems data queries and data normalization.
Advanced Excel or spreadsheet experience including formulas data matching aggregation and validation.
Experience with automated QA testing frameworks or DevOps processes.
Familiarity with AI-enabled development creative automation or generative technologies and their application within advertising workflows.
Working knowledge of After Effects and motion-based digital creative production.
Experience evaluating new technologies conducting proofs of concept and making recommendations on platform or technology adoption.
What We Offer
- Professional Development: Take advantage of our learning and development programs mentorship opportunities and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care tailored by geography.
- Pet Insurance: Protect your pets health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country location and geography to reflect local laws norms and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture thats unmatched in digital. Were dedicated to working hard to serve our employees and clients delivering value results and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better PMG is committed to creating a more diverse and inclusive culture and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits employs trains compensates and promotes regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
Required Experience:
IC
About Company
PMG is a leading independent digital advertising agency that uses strategy, media, data, creative, and insights to power digital marketing and advertising experiences for some of the world's most iconic brands. We connect brands with humans through customizable services, all by using ... View more