Content SEO Program Manager

Imagine what you could do here! The people here at Apple dont just create products they build the kind of wonder thats revolutionized entire industries. Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do from amazing technology to industry-leading environmental efforts. At Apple inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best on the Apple Store Online team we are responsible for Apples largest store. Our main goal is to deliver a magical personal digital experience where customers can shop buy and learn everything Apple wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store it takes extraordinary people and we are looking for someone to help us do extraordinary a SEO Program Manager focused on content youll shape how millions of people discover Apple across the worlds most influential search platforms traditional and AI-powered alike. Youll own content optimization strategy across multiple product lines bringing together data creativity and cross-functional influence to ensure Apples digital presence is as compelling as our products. If youre energized by the intersection of search science storytelling and scale this role is built for you.

We are looking for a SEO Program Manager to execute content optimization strategy for a key product area within Apples digital ecosystem. Youll run search-led content work day to day from keyword research and content briefs to on-page and AI platform optimization collaborating closely with Merchandising Product Marketing and Design teams.

Execute content optimization strategies for assigned product lines or business areas following established SEO frameworks and best on-page optimization including metadata content structure and internal linking for your product keyword research and content gap analyses to identify opportunities and prioritize content with cross-functional teams to ensure content aligns with SEO best practices and supports product content optimization strategies for assigned product lines or business areas following established SEO frameworks including on-page metadata content structure and internal keyword research and content gap analyses to identify opportunities and prioritize content AI optimization initiatives by implementing semantic optimizations for assigned content briefs and specifications that translate SEO requirements into actionable guidance for content and report on content performance using search analytics and user behavior data; recommend optimizations and contribute to testing with Merchandising Product Marketing and Design teams and share knowledge with team members on content SEO topics.

5 years of hands-on SEO experience with a focus on content independently managed content optimization for a defined product area or business conducted keyword research and content gap analyses that directly informed content production or monitored and reported on content performance using search analytics tools translating data into actionable recommendations.

Experience optimizing content for AI-powered search surfaces (ChatGPT Gemini Perplexity).nExperience working on a product or brand with a global web presence or across multiple markets locales or collaborating with content merchandising or product marketing teams within a product launch or in SEO / AIO tools such as Google Search Console Profound seoClarity Ahrefs and Screaming Frog.