Community Relations Director

THE COMPANY

Cogir Senior Living based in Scottsdale Arizona proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive growth-focused environment for our team members.

At Cogir our culture is rooted in the core values of human focus creativity and excellence which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

WHAT WE OFFER

• Compensation includes a base salary and a generous accelerating commission structure.
• Health Dental Vision and Life Insurance.
• 401K with company match.
• Paid Vacation Holidays and Sick Leave.
• Employee Assistance Program
• Generous Employee Referral Program and more.

POSITION SUMMARY

The Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources generating qualified leads conducting community tours and driving revenue growth.

In this role the Sales Director is responsible for ensuring customer satisfaction by addressing daily inquiries from tenants families and prospective residents as well as conducting both scheduled and walk-in tours of the community. You will collaborate with the regional sales team to develop and implement marketing strategies to achieve the communitys occupancy goals.

KEY RESPONSIBILITIES

• Develop and implement all sales and marketing strategies and tactics for the community consistent with the companys objectives.
• Design implement and facilitate the communitys annual marketing plan with input and support from the Executive Director corporate marketing and operations teams.
• Develop and manage the lead base responding to telephone inquiries remotely and in real-time.
• Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
• Conduct walk-in and scheduled tours with prospective residents or interested parties.
• Provide sales activity reports with documented lead status closing needs and next steps.
• Follow up with all potential residents referral sources or interested parties.
• Maintain the communitys Customer Relationship Management software (Yardi) accurately and promptly.
• Supervise direct and motivate all sales team members.
• Maintain high resident satisfaction by establishing relationships between residents department heads and staff.
• Understand the communitys care regulations to ensure proper placement and education for prospects.
• Participate in and represent the community in outreach events networking meetings trade shows and other community functions.
• Monitor and maintain promotional item inventory; assess print advertising needs.
• Manage social media accounts.
• Carefully manage marketing budget and provide input and accurate pricing information for ads directories social media advertising event costs association memberships and all marketing and sales-related costs.

CANDIDATE QUALIFICATIONS

Education:

• A High School diploma is required. A bachelors degree in marketing business or a related field is preferred or an equivalent combination of experience and education.

Experience Competencies and Skills:

• At least 3-5 years of experience in relational sales preferably in assisted living and/or independent living hospitality or healthcare settings.
• A positive team player mentality and passion for serving seniors.
• A proven track record in achieving and exceeding sales goals.
• Ability to manage time effectively high initiative and good judgment.
• Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
• Professional ethics with a positive attitude exceptional verbal and written communication skills and the ability to motivate others and work within a team environment.
• Proficient in Microsoft Excel Word Outlook and CRM software.
• A valid drivers license.