Chief Development & Marketing Officer

Position Title: Chief Development & Marketing Officer
Program/Dept: Development and Marketing
Reports to: Chief Executive Officer
Classification: Full-Time Exempt Executive Leadership Team

About Us: Caminar is a leading behavioral health organization that supported over 48000 youth and adults across six counties in Northern California and the San Francisco Bay Area last year. Caminars mission is to build strength and stability through comprehensive mental health and substance use treatment and wrap-around services delivered through evidence-based whole-person care. The organization was founded in 1964 and our vision is to be a BEACON of SAFETY COMPASSION and FULFILLMENT supporting all those in our communities who need it most.

Caminar values diversity. People of all races ethnicities countries of origin faiths abilities sexual orientations and gender identities are welcome here. To learn more please visit .

Position Summary:

The Chief Development and Marketing Officer is an executive position and Caminars most significant investment in fundraising and revenue growth in the organizations history. Reporting directly to the CEO and serving on the Executive Leadership Team the CDMO owns Caminars philanthropic revenue strategy leads the Development team and directs all marketing and communications activity in service of fundraising goals and organizational brand and brings the same rigor to fundraising that a CFO brings to a budget. You track pipeline health conversion rates cost-per-dollar raised and donor lifetime value. You use data to make decisions allocate resources and hold yourself and your team accountable to results.

The CDMO will understand that marketing is developments most powerful tool. A strong brand a compelling case for support a powerful digital presence and a clear payer value proposition all expand the pool of potential supporters and lower the cost of acquisition. You deploy marketing in deliberate service of fundraising goals.

The CDMO will drive a comprehensive philanthropic strategy spanning individual giving major gifts planned giving foundation and corporate grants and special events while simultaneously building Caminars brand and leading a targeted business development strategy with health plans and managed care organizations. Everything the CDMO does brand marketing payer relations exists in direct service of Caminars mission and revenue goals.

Supervisory Responsibilities: The CDMO provides direct leadership over the following departmental verticals; Development Grants Marketing and Communication. This role is accountable for the teams performance professional development team culture and collaboration.

• Sets clear performance goals conducts regular 1:1s and annual reviews and fosters a high-performance mission-aligned team culture.
• Recruits onboards and retains top talent across Marketing and Development functions.
• Manages departmental budgets with fiscal discipline and allocates resources for maximum fundraising ROI.

Essential Duties & Responsibilities:
Fundraising Strategy & Revenue Leadership Primary Focus

• Own Caminars comprehensive fundraising strategy: set multi-year revenue goals build the plan to achieve them and hold the Development team accountable to quarterly and annual targets.
• Lead the full spectrum of philanthropic revenue streams: individual giving mid-level donors major gifts planned giving corporate sponsorships foundation and government grants and special events.
• Personally cultivate and solicit a portfolio of major and principal gift prospects in partnership with the CEO and board members.
• Build and grow Caminars major gifts program including prospect identification and researchmoves management proposal development gift structuring and stewardship
• Lead and expand the Leadership Impact Circle and all mid-level giving programs with structured stewardship tracks that deepen engagement at every tier.
• Develop and execute a planned giving program including bequests gift annuities and estateplanning partnerships to build Caminars long-term endowment capacity.
• Drive corporate and foundation fundraising through relationship-based outreach compelling proposals and disciplined grant calendar management.
• Oversee special events strategy ensuring events function as donor cultivation channels with clear relationship-building objectives and post-event follow-up plans.
• Ensure that fundraising infrastructure Customer Relationship Management (CRM) prospect research tools pipeline tracking gift acknowledgment and reporting reflects best-in-class practices.
• Present bi-monthly fundraising performance dashboards to the CEO and Board including pipeline health donor retention acquisition costs revenue forecasting and Marketing KPIs

• Build Caminars payer-facing value proposition translating clinical outcomes CARF accreditation HEDIS-relevant quality metrics and cost-effectiveness data into compelling capabilities presentations and partnership proposals.
• Cultivate and maintain senior-level relationships with network development provider relations and population health leaders at target payer organizations.
• Lead development of payer-specific collateral: capability statements outcome reports RFP responses and value-based care partnership frameworks.
• Partner with program and finance leadership to track contract performance metrics and proactively use outcomes data in payer marketing.
• Monitor the evolving managed care landscape including CalAIM implementation mental health parity enforcement and network adequacy regulations and advise leadership on positioning implications.

Brand Marketing & Communications

• Own Caminars brand identity and narrative voice visual standards case for support and messaging architecture ensuring consistency and emotional resonance across all channels and audiences.
• Develop and execute an integrated multi-channel marketing strategy digital social email content events and earned media explicitly aligned with fundraising acquisition and retention goals.
• Lead Caminars annual Impact Report digital campaigns and all public-facing storytelling centering client voices with dignity consent and care.
• Oversee website strategy digital analytics email program performance and social media to drive audience growth donor engagement and online giving conversion.
• Position Caminar as a regional thought leader in behavioral health elevating the CEO and program leaders as public voices through media placements speaking opportunities and content strategy.
• Serve as Caminars primary resource for media relations earned media strategy and crisis communications in coordination with the CEO.

Board & Volunteer Engagement

• Partner with the CEO and Boards Development & Marketing Committee to develop and align strategy engage Board Directors and advance Caminars fundraising goals.
• Build and execute a board fundraising engagement program equipping Board Directors with training talking points prospect introductions and solicitation support.
• Identify recruit and steward volunteer fundraising leadership including campaign chairs event committees and advisory councils to extend Caminars donor network.

Executive Leadership & Organizational Partnership

• Serve as a full member of the Executive Leadership Team contributing to organizational strategy culture and institutional decision-making.
• Collaborate with compliance clinical and finance leadership to surface impact data and human stories that strengthen Caminars case for philanthropic support.
• Represent Caminar externally at community events funder convenings behavioral healthcare conferences and public forums.

Required:

• 12 years of progressive experience in nonprofit development and fundraising leadership with at least 5 years in a senior executive or VP-level role.
• Bachelors degree required; MBA strongly preferred
• Documented track record of personally closing major gifts at the six- and seven-figure level and managing a high-performing development team to multi-million-dollar revenue goals.
• Deep expertise across the full fundraising spectrum: major gifts planned giving annual fund foundation and corporate relations and special events.
• Strong marketing and brand instincts sufficient to set strategy direct staff and ensure all external communications actively support fundraising goals.
• Rigorous analytical capabilities: experience with fundraising KPIs pipeline management CRM platforms and data-driven decision-making.
• Coaching empowering leadership style with a track record of building retaining and growing high-performing teams.
• Outstanding written and verbal communication skills including experience as an organizational spokesperson and major gift solicitor.
• Deep personal commitment to racial equity cultural humility and serving communities with complex behavioral health needs.

• Experience in behavioral health mental health physical health social services or a related human-services sector.
• Experience marketing to or partnering with health plans managed care organizations or Medi-Cal/Medicaid payers including familiarity with network development value-based care models and CalAIM.
• Understanding of behavioral health payer dynamics: HEDIS quality measures network adequacy standards mental health parity and Medi-Cal managed care contracting.
• Relationships within the Bay Area philanthropic community regional foundations family offices and corporate giving programs.
• Proficiency in LiveImpact. Salesforce Bloomerang or comparable CRM platforms; familiarity with Google Analytics and email automation tools.
• Experience engaging and activating volunteer boards for major gift fundraising and ambassador programs.
• Multilingual skills or experience fundraising from and for culturally and linguistically diverse communities.

• Physical:Occasionally required to push/pull objects up to 50 lbs. and to lift/carry objects up to 25 lbs. Frequently required to perform moderately difficult manipulative tasks such as typing writing etc. Must be able to walk stand and sit for extended periods.
• Sensory: Frequently required to read documents written reports and plans. Must be able to distinguish normal sounds with some background noise as in answering the phone interacting with residents and staff etc. Must be able to speak clearly and understand/be understood using the English language.
• Cognitive:Frequently required to concentrate on moderate detail with constant interruption. Must be able to attend a task/function for 20-45 minutes at a time. Frequently required to understand and relate to specific ideas several at a time. Must be able to remember multiple tasks/assignments given to self and others over a period of several days.
• Environmental Conditions:Frequent exposure to varied office and mixed (residential/office) environments. Occasional exposure to toxins and poisonous substances dust and loud noises.
• Equipment:Frequently required to use a computer phone and fax machine.

• Must be able to meet and receive a criminal records clearance as required by Title XXII other licensing regulations and Caminar practices.
• This position may require limited occasional or frequent driving. If required a valid California drivers license a reliable personal vehicle and current personal auto insurance is required by addition an MVR sufficient to obtain and maintain insurability under agency auto liability policies are all essential job requirements.
• Must be able to pass post offer pre-employment medical and drug tests as required under State Community Care Licensing regulations and/or agency policies.
• If applicable a personal cell phone with reliable service and a data plan to use for business purposes.
• May be required to obtain and maintain First Aid and CPR certification.