Business Development Manager, Priority Verticals , Amazon Device Solutions

Amazon Signage ships the #1-rated digital signage media player on Amazon and is expanding fast.

Our customers are business operators across education (higher education and K-12) corporate communications (enterprise) retail and restaurant/QSR concentrated in the US.

We are looking for a Business Development Manager to drive the customer-facing go-to-market motion across an assigned set of priority verticals as the business scales into its next phase from one-time device sales toward durable expanding customer relationships and software-led growth. Working within the GTM strategy set with your manager and senior BD partners you will develop deep expertise in how your verticals buy build the quantitative commercial case that wins and expands accounts and run the structured discovery and pipeline discipline that turn customer conversations into closed and growing business.

This is a direct-customer role distinct from our partner-development and channel seats for someone who pairs genuine customer instinct with developing analytical and narrative rigor: the ability to build a TCO or pricing case track results against a measurable scoreboard and bring well-formed product signal back from the field.

Key job responsibilities
- Drive the customer-facing GTM motion for your assigned verticals (higher education K-12 enterprise/corporate communications retail restaurant/QSR) against pipeline adoption and expansion targets executing within the strategy set with your manager and senior BD/GTM partners.

- Build the quantitative commercial case for your accounts and verticals TCO ROI and pricing analysis translating customer and market data into clear recommendations not only gathering inputs.

- Engage customers directly from discovery through deployment and expansion across multi-site and multi-unit operators; grow existing accounts not only land new ones.

- Maintain a KPI scoreboard in the system of record (CRM/pipeline): metric baseline target and review cadence with a traceable funnel from first contact to close to expansion.

- Run structured customer discovery surfacing the underlying problem workflow context current workaround and cross-customer signal and convert it into prioritized well-formed product input. Be the filter between customers and product not a pass-through.

- Contribute to repeatable GTM plays and playbooks vertical use cases reference deployments proof points that the field can reuse.

- Communicate in structured narratives (problem to insight to recommendation to impact) across updates business reviews and documents with clear supporting reasoning.

- Partner with channel/CMS partners Product Marketing and Customer Success who serve these verticals; represent Amazon Signage at relevant segment events.

A day in the life
You might open prepping a discovery call with a university IT team weighing a campus-wide rollout then build the TCO case a QSR franchise group needs to approve a multi-unit expansion. After lunch you update your pipeline scoreboard ahead of a business review translate three retail customer conversations into a single prioritized product input and apply a vertical play-pack to your next set of accounts. You work at both altitudes in front of the customer and on the quantitative case and pipeline discipline behind them.

About the team
Amazon Signage sits within Amazon Device Solutions building the hardware software and service behind a fast-growing digital-signage business. This role is a direct-customer engine of our go-to-market driving how Amazon Signage wins expands and scales in priority verticals and partners closely with our partner-development and channel specialists Product Marketing Customer Success and senior business-development leaders.

- Bachelors degree or equivalent
- 3 years of business development partnership management or sourcing new business experience
- 3 years of Go-To-Market Business Development Sales or Consulting experience
- Experience building and managing a healthy sales pipeline focused on driving revenue adoption and market penetration
- Experience using analysis reporting modeling and forecasting to gather data for the purpose of making business decisions
- Experience engaging verbally and in writing with internal and external stakeholders to convey complex ideas in a clear concise manner
- Experience developing and implementing systems and tools utilized for CRM variable compensation revenue reporting forecasting sales force automation or equivalent
- Experience using customer insights and data to deeply understand target customers and dive deep

- Experience working within the channel- and partner community across multiple sales segments
- Experience that includes strong analytical skills attention to detail and effective communication abilities or experience using strong customer service communication and interpersonal skills
- Experience communicating to senior management and customers verbally and in writing
- MBA or experience in account management project/program management or buying
- Direct experience in one or more target verticals: education (higher education or K-12) enterprise/corporate communications retail or restaurant/QSR.
- Experience selling or scaling combined hardware software solutions to business buyers including expansion / land-and-grow motions.
- Experience contributing to repeatable GTM plays or sales playbooks.
- CRM/pipeline fluency (Salesforce or equivalent) and data fluency pipeline adoption and attribution metrics.
- Familiarity with digital signage AV commercial-display device-management segments or AI services.
- Experience navigating vertical-specific buying e.g. public-sector / education procurement or franchise / multi-unit purchasing.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 101600.00 - 177800.00 USD annually