Business Development Associate Georgia

The Business Development Associate is responsible for generating top-of-funnel pipeline by creating access to target accounts and enabling BDM productivity. This role is a production function not administrative support and is critical to scaling business development performance.

The Business Development Associate executes the defined territory strategy by partnering with the Business Development Manager to generate overall referral growth and increase referral volume. The position makes daily calls to prospective referral sources creates develops and maintains relationships and coordinates and supports sales and networking activities.

This is a territory field sales role covering assigned territory in Georgia including: Johns Creek Duluth Suwanee Braselton and surrounding areas.

Pipeline Generation
Identify and prioritize target accounts
Execute outbound outreach (calls emails campaigns)
Schedule qualified meetings for BDMs

Account Targeting & Segmentation
Maintain accurate account lists and segmentation
Support territory and pod planning
Ensure CRM data integrity

Campaign Execution
Execute local and regional outreach campaigns
Coordinate with marketing initiatives
Support event-driven pipeline generation

Pod Support & Alignment
Partner with BDMs and Sr. BDMs to align outreach to priorities
Focus effort on highest-value opportunities
Ensure speed and consistency of follow-up

Key KPIs
Qualified meetings scheduled
Pipeline generated (# of new referring providers)
Outreach activity levels
Qualified Opportunities Created (handed to BDM)
CRM accuracy and data completeness

Minimum Education
Required:
Associates degree or 2 years of equivalent experience in exercise science/physiology sports/performance training kinesiology
Preferred:
Bachelors degree strongly preferred

Minimum Experience
Required:
1-2 years of sales or healthcare experience

Knowledge Skills and Abilities
Market & Business Acumen Understand target segments and prioritize high-value accounts
Strategic Execution Execute targeted outreach aligned to territory and pod priorities
Business Development Generate new opportunities through high-volume outreach
Relationship Management Establish initial rapport with prospective accounts
Consultative Selling Communicate basic value proposition to secure meetings
Negotiation & Deal Execution Qualify opportunities and transition effectively to BDMs
Collaboration & Influence Work closely with CDs BDMs and Sr. BDMs to align outreach efforts
Operational Discipline Maintain high activity levels and accurate CRM data
Coaching & Talent Development Learn and apply feedback quickly

Licenses and Certifications
Required:
Maintain valid state drivers license