Brand Strategy & Activation Advisor Hybrid
Job Location:
Bloomfield, CT - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Were looking for a strategic collaborative and brandpassionate professional who thrives on turning vision into action. As a Brand Strategy & Management Advisor you will help shape how our brand comes to life across the enterprise by driving consistency strengthening brand adoption and enabling impactful experiences for our customers clients and stakeholders. This role is ideal for someone who combines strategic thinking with strong execution and enjoys partnering across teams to deliver meaningful business outcomes. If youre energized by solving complex challenges influencing without authority and helping organizations bring their brand strategy to life this role offers an exciting opportunity to make a broad impact.
Focused on brand stewardship strategic execution and enterprise impact
Champion the enterprise brand strategy by guiding the successful rollout adoption and implementation of brand initiatives across the organization.
Partner with Marketing Operations Digital Technology and other key stakeholders to translate brand objectives into actionable plans that drive consistency and business results.
Lead and coordinate cross-functional brand projects ensuring brand standards are integrated into customer experiences communications and business initiatives.
Serve as a trusted advisor on brand application providing guidance that enables teams to execute with clarity confidence and consistency.
Develop and deliver communications education and enablement strategies that increase understanding adoption and advocacy of enterprise brand initiatives.
Proactively manage priorities dependencies risks and timelines across multiple projects to ensure successful execution and delivery.
Create and maintain project plans dashboards presentations and reporting materials that provide visibility into progress challenges and key decisions.
Build strong relationships with internal stakeholders agency partners and vendors to support alignment collaboration and shared success.
Identify opportunities to improve brand processes governance tools and operational practices that enhance efficiency and strengthen brand consistency.
Support broader brand team initiatives including strategic planning operational excellence brand governance training and capability development.
Minimum 6 years of experience in brand strategy marketing brand management communications or a related field.
Bachelors degree in Marketing Communications Business or a related field (preferred not required).
Experience supporting enterprise brand initiatives and translating strategy into actionable programs and experiences.
Strong project management skills with the ability to manage multiple priorities stakeholders and deadlines in a fast-paced environment.
Demonstrated success working in highly matrixed organizations and influencing outcomes across teams without direct authority.
Excellent communication presentation and relationship-building skills.
Ability to think strategically while maintaining strong attention to detail and execution excellence.
Experience collaborating with cross-functional teams including marketing operations digital technology creative agencies and external partners.
Strong analytical and problem-solving skills with the ability to identify risks develop solutions and drive decisions forward.
Experience developing training enablement or communication programs that support adoption and organizational alignment.
Comfortable navigating ambiguity and determining next steps in evolving environments where established playbooks may not exist.
Passion for branding customer experience and delivering consistent high-quality brand experiences.
Experience supporting brand transformation rebranding or large-scale enterprise brand implementation initiatives is a plus.
Ability to work from a Cigna Group office 3 days a week as directed by the business.
If you will be working at home occasionally or permanently the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.For this position we anticipate offering an annual salary of 103100 - 171800 USD / yearly depending on relevant factors including experience and geographic location.
This role is also anticipated to be eligible to participate in an annual bonus plan.
At The Cigna Group youll enjoy a comprehensive range of benefits with a focus on supporting your whole health. Starting on day one of your employment youll be offered several health-related benefits including medical vision dental and well-being and behavioral health programs. We also offer 401(k) company paid life insurance tuition reimbursement a minimum of 18 days of paid time off per year paid holidays and leaves of absence. For more details on our employee benefits programs click here.
About Evernorth Health Services
Evernorth Health Services a division of The Cigna Group creates pharmacy care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you need a reasonable accommodation to complete the online application process please email for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.
Required Experience:
Unclear Seniority
About Company
Cigna Healthcare offers health insurance plans such as medical and dental to individuals and employers, international health insurance, and Medicare coverage.
