Brand Marketing & Optimization Manager

• Health insurance
• Paid time off
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance

• Maintain consistent SERVPRO Team Zubricki brand standards messaging and visual identity across digital print media and other channels.
• Develop create and oversee marketing materials including graphics presentations brochures flyers newsletters social media content advertisements videos podcasts banners brag books and before-and-after features.
• Develop and coordinate monthly quarterly seasonal and vertical-specific marketing campaigns that support sales priorities and promote mitigation construction large-loss and other service lines.
• Research markets target audiences territories verticals and competitors and translate findings into actionable marketing and outreach strategies.

• Develop and coordinate responsible AI strategies that improve research content creation personalization campaign planning sales enablement reporting and workflow efficiency.
• Evaluate and coordinate approved AI tools establish practical workflows and quality-control standards and provide training and resources to improve adoption and effectiveness.
• Monitor results and ensure AI-assisted work maintains appropriate human review factual accuracy brand compliance confidentiality and data protection.

• Develop and optimize SEO strategies for Team Zubricki websites and web content to improve search visibility traffic and lead generation.
• Manage the Web-Stages program and establish goals and performance measures with the objective of achieving and maintaining Stage 5 or the current applicable standard in each market.
• Develop and oversee a unified social media strategy across LinkedIn Facebook Instagram YouTube Google Yelp BBB TikTok and other relevant platforms.
• Manage content calendars platform standards team participation social listening performance reporting and approved AI-assisted workflows to improve engagement visibility traffic and lead generation.

• Partner with sales representatives marketing leadership franchise teams and other departments to align marketing strategies with sales goals.
• Conduct quarterly one-on-one meetings with sales representatives and provide customized marketing tools content campaigns and outreach support based on territory and target verticals.
• Develop and improve lead capture intake and routing processes across franchise locations.
• Support ERP and relationship-building opportunities through Signal Intent Engage and other approved lead-generation tools.
• Support call performance tracking through Dialpad Invoca or other approved platforms and identify opportunities to improve response times call handling and conversion.

• Develop and maintain systems for tracking Google reviews by location and when applicable by crew chief and project manager. Support initiatives that improve review volume response quality and local reputation.
• Coordinate with regional marketing resources and local franchises to maximize RAMP funds and franchise partnership opportunities.
• Develop promotional-item strategies and coordinate branded materials for sales representatives client meetings events trade shows conferences and campaigns.
• Support marketing initiatives designed to increase awareness engagement customer retention and lead generation among past residential and commercial customers.

• Perform other duties and special projects as assigned by the employer.

• Bachelors degree in Marketing Business Communications or a related field required; equivalent relevant experience may be considered.
• Experience in sales and marketing preferably within the service industry.
• Strong written verbal interpersonal organizational and customer service skills.
• Strong business and financial acumen with a process-driven results-oriented approach.
• Ability to manage multiple markets projects priorities stakeholders and deadlines.
• Experience developing marketing content across digital print presentation video and social media channels.
• Working knowledge of SEO website performance social media digital analytics review platforms and current business technologies.
• Experience using AI-enabled marketing and productivity tools with an understanding of appropriate human review and data safeguards.
• Ability to analyze performance data establish meaningful metrics and identify opportunities for improvement.
• Strong collaboration skills and the ability to translate sales needs into effective on-brand marketing solutions.
• Experience in commercial cleaning and restoration insurance property services or a related industry preferred.

• Regular collaboration with marketing leadership sales representatives franchise teams and operational stakeholders across multiple markets.
• Availability to respond to urgent marketing needs outside normal business hours when business conditions require immediate support.
• Consistent protection of SERVPRO and Team Zubricki brand standards confidential information and professional reputation.
• Some travel may be required.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.

At SERVPRO you can make a positive difference in peoples lives each and every day! Were seeking self-motivated proactive responsible and service-oriented teammates to join us in our mission of helping customers in their greatest moments of need by repairing and restoring homes and businesses with an industry-leading level of service. With nearly 2000 franchises all over the country finding exciting and rewarding SERVPRO career opportunities near you is easy! We look forward to hearing from you.

All employees of a SERVPRO Franchise are hired by employed by and under the sole supervision and control of an independently owned and operated SERVPRO Franchise. SERVPRO Franchise employees are not employed by jointly employed by agents of or under the supervision or control of Servpro Franchisor LLC in any manner whatsoever.