Brand Marketing Manager

A growing manufacturing company is seeking an experienced Brand Marketing Manager to take ownership of its brand across every customer touchpoint. This individual will serve as the central point of accountability for brand integrity ensuring that marketing materials campaigns messaging and public facing content consistently reflect a strong and cohesive brand identity.

Reporting to the VP of Marketing the Brand Marketing Manager will lead a team of graphic designers and content developers while overseeing brand strategy creative production messaging positioning PR and reputation management.

The ideal candidate combines strategic brand thinking with a strong creative eye and exceptional attention to detail. This person should be comfortable leading a creative team while also collaborating across departments to ensure the brand is represented consistently throughout the organization.

Key Responsibilities:

Develop maintain and evolve brand guidelines including visual identity tone of voice and usage standards

Serve as the primary authority on brand application across departments agencies and external partners

Ensure consistent brand execution across digital print retail showroom and customer facing materials

Establish review and approval processes for marketing and creative content

Lead and manage graphic designers and content developers

Oversee creative production from initial concept through final delivery

Manage relationships with photographers videographers and production vendors

Maintain a centralized library of brand and creative assets

Own and develop the companys core messaging value proposition and market positioning

Ensure consistent messaging across Marketing Sales and communications materials

Partner with leadership to evolve positioning as the company and market grow

Support PR strategy media opportunities and thought leadership initiatives

Monitor brand sentiment and identify potential reputation risks and opportunities

Develop strategies to improve customer ratings and reviews

Establish processes for encouraging positive feedback and appropriately addressing negative reviews

Analyze brand and customer feedback trends to identify opportunities for improvement

Qualifications:

5 years of experience in brand management marketing or creative direction required

Strong understanding of brand strategy messaging and market positioning

Experience leading or directing creative teams

Experience with PR and reputation management

Strong eye for design branding and visual consistency

Exceptional attention to detail across both visual and written content

Excellent communication and stakeholder management skills

Ability to influence and collaborate with teams across different departments

Strong leadership and project management skills

Passion for brand building design and creating a consistent customer experience

Must be comfortable working full time onsite

Location: Newark NJ Onsite

Type: Full time

Schedule: Monday through Thursday 8 AM to 5 PM; Friday 8 AM to 1 PM

Salary: $170000/year

To apply send your resume to

with the subject line:

Brand Marketing Manager Job ID #3659723

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