Brand Manager Special K, NutriGrain

Job Description:

Who are we

Accelerator a global Division of Mars Snacking is on the front line of unlocking growth across high-potential categories and brands to fuel whats next for Snacking. Its home to both emerging and enduring brands including KIND TRÜ FRÜ NATURES BAKERY RXBAR EGGO POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start-up our Division has the ambition to accelerate the future of snacking by delivering products consumers love today discovering category-shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations.

Were looking for passionate talent who dare to dream big agile collaborators who talk straight and decide fast and driven performers with a growth mindset. Were proudly part of Mars while also building something boldly different. If this inspires and energizes you youve found the right place where you can do cool things with fun people for one of the biggest snacking companies in the world!

The Brand Manager Special K and Nutri-Grain will lead the strategy and growth agenda for two iconic brands. This role is responsible for holistic strategy and execution across brand stewardship general management innovation strategy & execution and full funnel media. The Brand Manager must be skilled at translating consumer category and business insights into integrated plans that build equity accelerate innovation and deliver in-market results. The Brand Manager will be responsible for leadership and partnership across cross-functional teams and external agencies as well as for the management and development of their direct team. The right candidate is a proactive self-starter with a growth mindset driven to deliver results for the consumer and the business.

• Undergraduate degree required; MBA is an asset focus on Marketing/ Business is a plus.

• 5 years of CPG brand management marketing or other relevant CPG experience.

• Demonstrated track record of building activating and managing brand strategy to deliver consumer and business growth.

• Strong general management analytical and financial skills (including budget management)

• Demonstrated ability to leverage insights and analytics to inform investment choices prioritize strategic objectives and maximize results.

• Proven ability to lead cross-functional teams and agency partners in a matrixed environment aligning stakeholders and driving high-quality execution.

• Experience developing innovation pipelines and leading initiatives from insight and concept through commercialization and launch.

• Expertise with full-funnel media and integrated marketing strategy including optimizing across channels guiding creative development and managing external stakeholders

• Bias for ownership and action with sound judgment comfort navigating ambiguity and the ability to move work forward at pace.

• Passion and experience with people management is a benefit including coaching and developing direct or indirect team members.

• Set the vision: own annual plan and long range strategy for Special K and Nutri-Grain using consumer category competitive and financial insights to define priorities and deliver sustainable profitable growth.

• Monitor brand health and business performance diagnose opportunities and risks and convert learning into decisive action and continuous improvement

• Build and advance a consumer-led innovation and renovation pipeline develop robust business cases and lead cross-functional teams through commercialization and launch.

• Partner across org to develop and deliver integrated communications and media strategies across platforms (example: paid owned earned social influencer shopper and omni-channel) touchpoints; establish clear objectives and optimize based on results.

• Champion protect and strengthen each brands positioning identity and distinctive assets while ensuring consistent relevant execution across consumer and customer experiences.

• Manage brand performance portfolio choices forecasts budgets and investment trade-offs in partnership with Brand leadership Finance Sales Insights Media Supply R&D and other key functions.

• Coach and develop team members where applicable and foster a culture of ownership collaboration inclusion and high standards.

What can you expect from Mars

• Work with diverse and talented Associates all guided by the Five Principles.

• Join a purpose driven company where were striving to build the world we want tomorrow today.

• A strong focus on learning and development support from day one including access to our in-house Mars University.

• An industry competitive salary and benefits package including company bonus.

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The base pay range for this position at commencement of employment is between the range listed below however base pay offered may vary depending on multiple individualized factors including but not limited to job-related knowledge skills and total compensation package for this position will include variable pay medical and dental benefits participation in 401k plan and paid time off of participation in these benefit plans will be provided if an applicant receives an offer of employment.