Brand Manager, OurBrands

The Brand Manager OurBrands is responsible for driving the strategic growth performance and long-term equity of the companys private label portfolio across customer-facing touchpoints. This role leads brand planning initiatives that strengthen brand positioning improve shopper engagement and support enterprise-wide business objectives.

The Brand Manager partners cross-functionally with merchandising sales product development operations and Insights & Analytics (I&A) teams to translate consumer category and performance insights into data-driven brand strategies and creative initiatives. This role is accountable for helping shape brand direction stewarding brand standards and ensuring all creative packaging media and marketing communications consistently reflect the brand vision and business goals.

The ideal candidate combines strong strategic brand management capabilities with a background in graphic design and creative development bringing both analytical thinking and creative leadership to the role. This position also plays an important governance role in overseeing creative quality agency alignment and brand consistency across all channels.

Description

• Lead and support the development of annual brand strategies and initiatives that strengthen enterprise-level brand equity improve shopper perception and drive commercial performance.
• Partner with Insights & Analytics (I&A) teams to leverage consumer category customer and performance data to inform strategic decision-making identify growth opportunities and optimize brand initiatives.
• Support the management and performance of the private label portfolio by monitoring key business metrics including sales performance market trends category growth shopper engagement and promotional effectiveness.
• Collaborate cross-functionally with merchandising sales product development and operations teams to align brand priorities with broader business objectives and category strategies.
• Lead the development and execution of integrated brand initiatives across packaging digital print in-store and marketing channels to ensure a cohesive and differentiated brand experience.
• Maintain governance over creative execution and media alignment by ensuring all customer-facing communications packaging and marketing materials adhere to established brand standards positioning and messaging frameworks.
• Partner with internal stakeholders and external agencies to guide creative development campaign execution and production quality while ensuring consistency efficiency and speed to market.
• Develop strategic creative briefs that clearly articulate business objectives shopper insights target audiences and brand positioning.
• Contribute to the evolution implementation and stewardship of brand identity systems visual guidelines and tone-of-voice standards across all channels.
• Apply graphic design expertise to evaluate and guide creative assets packaging concepts presentations and marketing materials to ensure strong visual storytelling and alignment with brand strategy.
• Monitor competitive activity industry trends and private label innovation to identify opportunities for brand growth differentiation and improved shopper relevance.
• Support budget planning forecasting and resource management related to brand and creative initiatives.
• Travel Required: Yes

Environment

• Office : Office Temperature (65F to 75F)

Qualifications

• Bachelors Degree in Marketing Communications Graphic Design Visual Communications Business or related field required.
• 35 years of experience in brand management marketing packaging design or creative strategy within retail CPG or private label environments.
• Demonstrated experience leveraging consumer insights market data and business analytics to support strategic brand decisions and performance optimization.
• Formal graphic design training or professional experience in graphic design strongly preferred.
• Proficiency in Adobe Creative Suite including Illustrator Photoshop and InDesign preferred.
• Experience working with packaging design print production and brand identity systems.
• Strong understanding of branding typography layout color and visual storytelling principles.
• Experience managing cross-functional initiatives and collaborating with external agencies and creative partners.
• Strong understanding of brand governance integrated marketing communications and creative development processes.
• Ability to manage multiple projects and timelines in a fast-paced environment.
• Strong communication collaboration and organizational skills.
• Private label or grocery industry experience is a plus.
• Ability to balance strategic brand leadership with hands-on creative problem solving and execution.

Bachelors Degree - Business Administration Bachelors Degree - Marketing

C&S Wholesale Grocers LLC

C&S Wholesale Grocers LLC is an industry leader in supply chain solutions and wholesale grocery supply in the United States. Founded in 1918 as a supplier to independent grocery stores C&S now services customers of all sizes supplying more than 7500 independent supermarkets chain stores military bases and institutions with over 100000 different products. C&S also proudly operates and supports corporate grocery stores and services independent franchisees under a chain-style model throughout the Midwest South and Northeast. We are an engaged corporate citizen supporting causes that positively impact our communities.

Working Safely is a Condition of Employment at C&S Wholesale Grocers LLC. C&S Wholesale Grocers is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age disability or veteran status or any other applicable state or federal protected class. The Company provides affirmative action in employment for qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans Readjustment Assistance Act.