Brand Manager, Entertainment Crackers

Job Description:

What Are We Looking For

The Brand Manager Entertainment Crackers will lead the strategy and growth agenda for two premium cracker brands Toasteds and Carrs. This role is responsible for holistic business leadership across brand stewardship portfolio strategy innovation strategy & execution omni-channel acceleration and commercial execution.

The Brand Manager must be skilled at translating consumer category and business insights into integrated plans that deliver in-market results. The Brand Manager will be responsible for leadership and partnership across a cross-functional team and will lead a critical external licensing partnership for the Carrs brand driving alignment on brand strategy innovation and business performance to support long-term brand growth.

The right candidate is a proactive self-starter with a growth mindset driven to deliver results for the consumer and the business.

Qualifications

• Undergraduate degree required; MBA preferred focus on Marketing/ Business is a plus.
• 5 years of CPG brand management marketing or other relevant CPG experience.
• Strong general management analytical and financial skills (including Nielsen/IRI and budget management).
• Demonstrated track record of building activating and managing brand strategy to deliver consumer and business growth.
• Demonstrated ability to leverage insights and analytics to inform investment choices prioritize strategic objectives and maximize results.
• Proven ability to lead cross-functional teams and agency partners in a matrixed environment aligning stakeholders and driving high-quality execution.
• Experience developing innovation pipelines and leading initiatives from insight and concept through commercialization and launch.
• Expertise with integrated marketing strategy including optimizing across channels guiding creative development and managing external stakeholders
• Bias for ownership and action with sound judgment comfort navigating ambiguity and the ability to move work forward at pace.
• Passion and experience with people management is a benefit including coaching and developing indirect team members.

Key Responsibilities

• Set the vision: own annual plan and long range strategy for Toasteds and Carrs using consumer category competitive and financial insights to define priorities and deliver sustainable profitable growth.
• Monitor brand health and business performance diagnose opportunities and risks and convert learning into decisive action and continuous improvement
• Build and advance a consumer-led innovation and renovation pipeline develop robust business cases and lead cross-functional teams through commercialization and launch.
• Champion protect and strengthen each brands positioning identity and distinctive assets while ensuring consistent relevant execution across consumer and customer experiences.

• Strategic lead for omni-channel acceleration across total DTM crackers portfolio partnering with digital commerce teams to strengthen online fundamentals and drive share growth.

• Support development of the DTM Cracker portfolio growth strategy by leading cross-brand initiatives identifying whitespace opportunities evaluating investment priorities and translating insights into actionable business recommendations.
• Manage brand performance portfolio choices forecasts budgets and investment trade-offs in partnership with Brand leadership Finance Sales Insights Media Supply R&D and other key functions.
• Coach and develop team members where applicable and foster a culture of ownership collaboration inclusion and high standards.

What can you expect from Mars

• Work with diverse and talented Associates all guided by the Five Principles.
• Join a purpose driven company where were striving to build the world we want tomorrow today.
• A strong focus on learning and development support from day one including access to our in-house Mars University.
• An industry competitive salary and benefits package including company bonus.

#LI-AS

The base pay range for this position at commencement of employment is between the range listed below however base pay offered may vary depending on multiple individualized factors including but not limited to job-related knowledge skills and total compensation package for this position will include variable pay medical and dental benefits participation in 401k plan and paid time off of participation in these benefit plans will be provided if an applicant receives an offer of employment.