Brand Manager 3
Bridgewater, NJ - USA
Job Summary
Job Location: Remote (Bridgewater NJ08807)
Job Contract: 1 Year (Possible of extension)
Shift: 1st Shift
Hours: Maximum 35 hours per week
About the Job:
The Brand Manager is responsible for leading clients multi-channel paid media strategy and integrated go-to-market planning to drive brand growth and business results. This role serves as the primary strategic lead across media public relations social influencer and brand teams to ensure a holistic communications ecosystem.
The position is accountable for developing and overseeing best-in-class media and communications plans ensuring agency recommendations align with brand strategy business objectives and performance expectations. The Manager will evaluate campaign effectiveness drive ongoing optimization and ensure seamless integration across all paid earned shared and owned touchpoints.
This role acts as the central connector between Brand Media Public Relations and Influencer to deliver cohesive consumer-centric go-to-market plans that maximize reach engagement and ROI.
Reporting Structure:
Reports to Marketing Director
Main Responsibilities:
Lead the development of fully integrated go-to-market communication plans across media public relations social influencer digital commerce and owned channels.
Ensure all communications disciplines are aligned against a common brand strategy consumer journey business objectives and campaign priorities.
Own clients multi-channel paid media strategy including annual planning campaign development channel prioritization budget allocation and investment optimization.
Lead media agency partners in developing strategic recommendations that align with brand objectives target audience insights and growth opportunities.
Evaluate and challenge agency plans to ensure investments are effective efficient and grounded in business results.
Serve as the central cross-functional leader across Brand Media Creative PR and agency partners.
Manage and optimize agency ecosystem (media creative PR social website) including scope performance and budgets.
Define KPIs and measurement frameworks tied to business outcomes driving continuous optimization.
Establish learning agendas and apply insights (consumer competitive media effectiveness) to improve ROI.
Partner with Brand digital commerce and sales teams to accelerate precision marketing and digital capabilities.
Required:
Bachelors degree from an accredited four-year college or university.
5 years in integrated marketing media or agency roles (Client preferred).
Deep expertise across media PR social and influencer.
Proven ability to lead cross-functional teams and agency partners.
Strong balance of strategic thinking and hands-on execution.
Strong understanding of media channels including digital social influencer retail media video audio search and emerging platforms.
Excellent stakeholder management and influencing skills.
Strong written verbal presentation skills.
Strong interpersonal and leadership skills diplomacy credibility and ability to negotiate.
Position requires extensive interaction with internal and external senior leaders.
Autonomy and ability to balance long-term strategic priorities with short-term business needs.
Flexibility to adapt to constantly changing business environment.
Work Schedule:
Part-time hours (approximately 35 hours per week)
Flexible schedule with core availability during standard business hours
Availability for occasional urgent issues outside standard hours
Remote work with a reliable internet connection required
Compensation
Competitive hourly contractor rate commensurate with experience
Why TalentBurst
At TalentBurst we deliver more than talent we deliver outcomes. We partner with you to move quickly and connect you to opportunities aligned with your skills and long term growth.
Backed by precision transparency and results we connect top talent with leading organizations through trusted partnerships.
We offer competitive compensation and comprehensive benefits including medical dental vision and retirement options.
TalentBurst is an equal opportunity employer committed to an inclusive and diverse workforce.
Required Experience:
IC