Associate Director, Web & Digital Strategy

Agency

Department

Under the direction of the Executive Director of Marketing and Communications the Associate Director of Web & Digital Strategy provides strategic leadership and hands-on management of Prairie View A&M Universitys web ecosystem. This position is responsible for developing and implementing a comprehensive web governance framework establishing standards and best practices for website management and creating a long-term roadmap for the universitys digital presence. The Associate Director oversees website architecture user experience accessibility security performance optimization and platform administration while serving as the universitys subject matter expert for web technologies. As a working manager this position actively participates in website development troubleshooting WordPress administration plugin management system integrations and technical problem resolution. The role supervises web and information design staff and collaborates with campus stakeholders to ensure the universitys websites support institutional goals enhance user engagement maintain compliance and deliver a consistent high-quality digital experience. This position promotes sustainable governance processes accessibility compliance and continuous improvement across the universitys digital ecosystem.

The salary isdeterminedin accordance withthe Universitys compensation structure and will becommensuratewith the candidates education and experience within the assigned salary range for this position.

Responsibilities:

Web Strategy Governance and Leadership

• Develop and implement a university-wide web governance framework including policies standards workflows and content management procedures.
• Create and maintain a multi-year strategic roadmap for website enhancements redesigns platform modernization and emerging technologies.
• Establish and enforce best practices for web usability accessibility information architecture content structure and site management.
• Partner with university leadership to align web initiatives with institutional priorities enrollment goals reputation management and business objectives.
• Lead assessment efforts and develop KPIs to measure website effectiveness engagement usability and conversion.

Website Administration and Technical Operations

• Serve as the lead administrator for the universitys WordPress environment.
• Manage plugins themes integrations hosting environments updates security patches and system configurations.
• Troubleshoot complex website issues related to functionality performance security accessibility and integrations.
• Monitor website performance and implement improvements to reliability speed search visibility and user experience.
• Coordinate with Information Technology on infrastructure security authentication hosting and enterprise system integrations.
• Develop and maintain technical documentation standards procedures and disaster recovery recommendations.

User Experience Design and Accessibility

• Provide strategic leadership for website design navigation information architecture and user experience.
• Ensure websites meet accessibility standards and support institutional compliance initiatives.
• Recommend improvements to navigation structures content organization mobile responsiveness and user journeys.
• Collaborate with content creators designers and stakeholders to improve user engagement and digital experiences.

Team Leadership and Project Management

• Supervise the Web Services team.
• Establish team priorities manage workloads and provide coaching and professional development.
• Lead major website redesigns migrations and platform improvement projects.
• Manage vendor relationships consultants and external web development resources when needed.

Consultation and Campus Support

• Serve as a consultant to colleges schools departments and administrative units on web-related initiatives.
• Provide training guidance and support to distributed content contributors and site owners.
• Foster a culture of digital excellence accessibility and continuous improvement across campus.
• Performs other duties as assigned.

Required Education and Experience:

• Bachelors degree in Information Technology Computer Science Web Development Digital Media Human-Computer Interaction Information Systems or a closely related field.
• Seven years of of progressively responsible experience in web management web services website administration or digital platform management.
• Demonstrated experience administering enterprise WordPress environments.
• Experience developing and implementing web governance policies standards and workflows.
• Experience managing website security plugin administration platform updates and technical troubleshooting.
• Experience leading website redesigns migrations or large-scale web improvement initiatives.
• Experience supervising professional staff and managing complex projects involving multiple stakeholders.

Required Knowledge Skills and Abilities:

• Knowledge of user experience (UX) information architecture responsive design principles and accessibility standards.
• Knowledge of enterprise WordPress administration web governance principles website security and digital platform management.
• Skill in managing website security platform maintenance plugin administration and technical troubleshooting.
• Skill in leading website redesigns migrations and continuous web improvement initiatives.
• Skill in supervising staff and managing multiple projects involving stakeholders.
• Ability to develop and implement web governance policies standards and workflows.
• Ability to analyze technical issues recommend effective solutions and communicate with technical and non-technical stakeholders.
• Ability to manage competing priorities while ensuring website security accessibility and compliance with organizational standards.

Preferred Qualifications:

• Masters degree in a related field.
• Experience working within higher education or other large organizations.
• Experience with Google Analytics Siteimprove SEO web accessibility auditing tools and content strategy.
• Knowledge of HTML CSS JavaScript APIs and enterprise web integrations.
• Experience managing web accessibility programs and compliance initiatives.
• Relevant industry certifications in UX project management web development accessibility or cybersecurity.

All positions are security-sensitive. Applicants are subject to a criminal history investigation and employment is contingent upon the institutions verification of credentials and/or other information required by the institutions procedures including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.