Associate Director US Respiratory Marketing Consumer

Job Description

The Associate Director U.S. Respiratory Marketing is responsible for leading the development and execution of integrated consumer marketing strategies focused on patient acquisition - driving awareness patient engagement and the ask for our respiratory product. This role serves as a key strategic partner on the brand team and collaborates closely with consumer media market research patient support CRT and agency partners to deliver customer-centered experiences in the patient acquisition space. The individual will lead consumer marketing workstreams and provide strategic recommendations that shape brand growth and long-term commercialization plans.

Key Responsibilities may include but arent limited to:

• Lead the development and execution of consumer marketing strategies that support our respiratory product growth objectives including disease awareness brand differentiation and patient ask.
• Translate consumer insights market research customer feedback and business performance data into actionable marketing strategies and recommendations.
• Implement audience segmentation and messaging development to ensure marketing activities are aligned with the needs of target patient populations.
• Partner with media analytics and agency teams to develop integrated omnichannel engagement plans across television digital social search point-of-care website and emerging channels.
• Partner with Content Development Lead to develop key consumer-facing initiatives including website enhancements media drivers and educational resources.
• Collaborate with CAT and agile team on concept development testing and measurement of DTC campaigns and acquisition programs to ensure alignment with overall strategy.
• Day-to-day contact with creative agency of record to ensure strategic alignment on DTC effective resource utilization and delivery of high-quality marketing programs on time and within budget.
• Develop deep expertise in the COPD marketplace competitive landscape patient needs and healthcare environment to identify opportunities that accelerate brand growth.
• Ensure all activities are conducted in compliance with applicable laws regulations company policies and Medical-Legal-Regulatory review processes.

Education Requirement:

• Bachelors degree or equivalent (BA/BS) required.

Required Experience & Skills:

• Minimum of 5 years combined experience in healthcare pharmaceutical industry including: sales marketing market research or sales/marketing support or other relevant role.
• 10-20% travel.

Preferred Experience & Skills:

• Strong strategic thinking skills innovative mindset and results-orientation.
• Prior experience in Promotion or Brand/Marketing Management; Segment or Customer Facing Role (e.g. Solutions Consultant Account Executive or Customer Team Leader); Strategy Realization; Market Access; Contracting/Payer Marketing; or Global Marketing.
• Ability to work successfully with cross-functional teams and influence others effectively in a fast-paced ambiguous environment.
• Knowledge of the healthcare environment including current trends in healthcare and managed care
• Understanding of commercial and regulatory requirements within the pharmaceutical industry.
• Knowledge of Companys internal structure policies operations and approval processes.
• Demonstrated project management problem solving and analytical skills.
• Strong business acumen and critical thinking skills.
• Demonstrated external mindset understanding of digital/technological trends focused on consumer/patient and customer oriented.
• Ability to prioritize and align work with organization priorities and collaborate across team lines internally within the Company and externally with customers.
• Strong collaboration/relationship building skills teamwork and written/verbal communication skills.
• Adaptability and resourcefulness.

Required Skills:

• Adaptability Agile Principles Brand Marketing Creativity Customer Insights Financial Analysis Market Access Market Research Pricing Strategies Product Management Promotions Management Sales Support Stakeholder Influence Strategic Planning Strategic Thinking.

Required Skills:

Preferred Skills:

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The primary location for this posting is:

Where required by law the compensation range for this role is provided below.

The salary range for the primary location of this role is:

This range reflects the Companys reasonable expectation of the base salary applicable to this role at the time of posting. An employees position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills geographic location government requirements and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive if applicable.

We offer a comprehensive package of benefits. Available benefits include medical dental vision healthcare and other insurance benefits (for employee and family) retirement benefits including 401(k) paid holidays vacation and compassionate and sick days. More information about benefits is available at location(s): Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to our Talent Acquisition team will provide further information to you relevant to your location.

Additional location(s) Compensation Information:

San Francisco Residents Only:We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only:We will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance

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