Associate Director, Audience Strategy

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the worlds most successful agencies by helping brands evolve their marketing by leveraging identity commerce artificial intelligence and more to connect with people. Transformation is part of our DNA. Spark Foundrys start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Medias powerhouse soul leveraging connected data assets advanced AI applications and investment clout we Bring HEAT to Brands. No other agency possesses the expertise that we do to address todays most pressing challenges to drive business transformation through media.

Media always starts with an audience. Audience Design is the intersection of Strategy Data & Tech applied to drive growth on behalf of our clients and their brands. With the power of Epsilon Identity at the center we can unleash these capabilities at massive scale at Publicis Groupe. Our team is a mix of researchers strategists and technology experts and consultants.

The Audience Strategy Associate Director will support internal agencies and clients by leveraging data and analytics to drive audience strategy deliver actionable insights and enhance targeting efforts. This role will require strong analytical skills data fluency and collaboration with cross-functional teams. The ideal candidate will have experience in media creative content and/or analytics disciplines. Knowledge of research techniques and segmentation techniques are critical. Candidates should also have applied knowledge of commonly used advertising technology.

Client Responsibilities:

Guide & drive use of audience data to impact media strategies for client account(s) based on overall objectives

Thoroughly understands the use cases of each audience tool and when to use which based on needs

Collaboration with Data Science: Work closely with data science teams to mine and analyze data uncover key insights and translate findings into actionable recommendations that support audience growth strategies

Audience Profiling and Customer Journey Mapping: Analyze first party and third-party data to create detailed audience profiles uncover behavioral insights and map customer journeys that inform strategic planning and marketing activation.

Strong foundation in strategic and critical thinking finding ways to innovate and collaborate with teams to improve outputs

Cross-Team Collaboration: Partner with agency teams across various disciplines to ensure alignment of audience strategies with broader marketing initiatives. Serve as a bridge between the Audience Insights team and partner agencies providing data-driven guidance and solutions.

Successful at building strong collaborative client relationships instilling trust and authority on behalf of the agency

Identify opportunities and industry learning. Meet with vendors and provide a POV with a client lens and in desired format. Educate/evangelize the findings

Confidence composure and polished presentation skills to effectively attend and lead in-person meetings with key clients

Role Objectives:

Excellent written and verbal communication skills especially the ability to communicate technical concepts to a non-technical audience

Ability to think strategically consider the bigger picture analyze everything and think critically when solving problems to produce unconventional solutions

Strong project management skills and keen ability to delegate with the capacity to successfully manage multiple workstreams at one time

Able to take care of the day-to-day part of overseeing others and good at helping them grow and realize their own potential

Flexible and able to keep up with a fast-paced constantly-evolving environment

Self-motivation and organization are key due to coordination with multiple internal & external clients

Manages with direction from director

Provides input to client business-related decisions

Management Responsibilities:

Accountable for Manager and associate level deliverables

Provides clear and concise direction and messages

Has Intellectual Capital understands people want to hear a point of view

Showcases the ability to manage & mentor others

Accountable for onboarding and team readiness

• 5 years experience in media planning/strategy (emphasis on digital) &/or ad technology (including previous agency side experience)
• 2 years team managing 2 direct reports
• Familiarity with data visualization using tools such as Tableau R and advanced knowledge of Microsoft Excel and PowerPoint
• Strong understanding of audience tools (MRI GWI Epsilon)
• Strong understanding of digital marketing CRM and audience segmentation
• Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets
• Advanced presentation storytelling and project management skills
• SQL SAS or Python a plus
• Strong understanding of Online Display Video and Mobile campaigns as well as knowledge of Ad Tech platforms
• Familiarity / experience with third-party ad serving platforms DSPs CDPs 3rd Party data pixels and Ad Servers
• Familiarity with customer acquisition goals and optimizing to CPA CTR Completion Rate etc.
• Understand Web analytics tools (e.g. Google Analytics)

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.