As a member of Acxioms Data Guru Consulting team you will play a critical role in driving the adoption and success of Acxioms third-party data solutions. The Data Guru team serves as trusted advisors to brands agencies and technology partners helping clients leverage Acxioms third-party audiences to identify reach and engage high-value consumers across digital platforms.
In this role you will partner closely with agencies advertisers and AdTech platforms to design custom audiences recommend optimal activation pathways and maximize campaign effectiveness. You will act as both a strategic consultant and subject matter expert helping clients navigate the evolving digital advertising ecosystem while delivering measurable business outcomes.
Key Responsibilities
Audience Delivery & Operational Excellence
Manage the end-to-end audience delivery process through Acxiom distribution platforms and strategic AdTech partnerships proactively identifying and resolving delivery issues.
Coordinate with internal cross-functional teams including Product Engineering Legal Finance Marketing and Account Management to ensure successful execution and client satisfaction.
Maintain high standards of accuracy organization and operational excellence while managing multiple projects and deadlines.
Serve as the primary point of contact for audience troubleshooting collaborating with internal and external partners to resolve any audience issues ordelivery-related challenges.
Maintain documentation within Salesforce and other business systems that focus on audience specifications delivery requests and client-specific requirements to ensure operational efficiency transparency and seamless execution.
Support revenue-generating efforts by ensuring timely fulfillment of audience requests and helping remove operational barriers to activation.
Create and maintain internal knowledge resources training materials and playbooks to support team efficiency and scalability.
Client Strategy & Audience Consulting
Drive the adoption and utilization of Acxioms third-party audience solutions across digital marketing campaigns.
Partner with clients and agencies during campaign planning to developbespokeaudiences that align with their business objectives.
UseAcxiom tools and data assets to support customersgoals.
Serve as a trusted advisor by providing strategic recommendations that enhance audience targeting effectiveness and campaign performance.
Validate audience counts and taxonomy mapping to ensure accurate audience execution and compliance with client requirements.
Campaign Performance &Thought Leadership
Analyze campaign results and provide audience optimization recommendations to improve overall performance.
Apply knowledge of digital marketing channels and platforms to identify opportunities for continuous improvement.
Develop and maintain expertise in Acxiom products audience solutions digital advertising trends privacy regulations and market dynamicsto educatestakeholders
Travel
Up to 10%of domestictravel may be required.
Location
Arkansas-based hybrid work model with a minimum of three days per week in the Conway office.
Required Qualifications
Bachelors degree or equivalent combination of education and experience.
Strong communication collaboration and relationship-building skills.
Excellent problem-solving abilities with a proactive and consultative mindset.
Ability to effectively communicateandinfluence both internal and external stakeholders.
Self-starter with a strong desire to learn new technologies products and industry trends.
Ability to understand the factors that influence digital campaign performance and broader marketing outcomes.
Experience interpreting performance metrics from advertising platforms such as Meta Google or similar solutions.
Proven ability to manage multiple priorities and meet deadlines while maintaining exceptional attention to detail.
Demonstrated success working in a collaborative high-performing team environment.
Strong presentation and client-facing communication skills.
Preferred Qualifications
12 years of professional or internship experience in:
oDigital advertising
oCampaign management
oMedia planning
oMarketing analytics
oDigital consulting
Experience working within an advertising agency environment.
Familiarity with Demand-Side Platforms (DSPs) Supply-Side Platforms (SSPs) data onboarding or audience activation workflows.
Strong analytical and organizational capabilities with an aptitude for translating data into actionable insights.
Exceptional written and verbal communication skills.
Passion for helping clients succeed and driving measurable business results.
Primary Location City/State:
Conway Arkansas
Additional Locations (if applicable):
Acxiom is an equal opportunity employer including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting hiring training promotion or other employment of associates or the awarding of subcontracts because of a persons race color sex age religion national origin protected veteran military status physical or mental disability sexual orientation gender identity or expression genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado California Connecticut Maryland NevadaNew Jersey New York City Ohio Rhode Island and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws please contact.
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