Associate Brand Manager
Racine, WI - USA
Job Summary
SC Johnson has been leading with purpose for 140 years building high-quality products and iconic brands found in homes schools and businesses in virtually every country worldwide including OFF! Raid Glade Windex Scrubbing Bubbles Ziploc Mrs. Meyers Clean Day method Autan Baygon Mr Muscle Duck Lysoform and more.
The 13000 people of our global fifth-generation family company are committed to making the world a better place today and for future generations.
ABOUT THE ROLE
Build Brands Consumers Love. Turn Insights into Impact. Drive Growth.
As Associate Brand Manager youll help shape how our brands connect with consumers stand out in the marketplace and convert engagement into growth. Working at the intersection of brand strategy consumer insights creative media and commerce youll play a key role in developing brand equity strategies and bringing integrated marketing plans to life across the consumer journeyfrom awareness and consideration through purchase.
Youll partner closely with creative agencies cross-functional marketing teams omnichannel partners and design to translate consumer and marketplace insights into compelling brand experiences across channels and touchpoints. From influencing creative development and integrated communications to driving media-to-cart activation youll help ensure every interaction strengthens the brand and delivers against business objectives.
This is an exciting opportunity for a consumer products marketer ready to take the next step in brand management build broad cross-functional experience and make a visible impact on brands consumers know and trust.
KEY RESPONSIBILITIES
Brand Equity & Strategy
Support the creation and execution of brand strategies that align with the companys vision and market positioning ensuring consistency across all consumer touchpoints to drive brand awareness engagement and conversion.
Collaborate cross-functionally with design teams agencies marketing portfolio teams OMNI-channel and shopper marketing to maintain and enhance visual identity develop compelling brand assets and deliver integrated marketing communication plansincluding retail media and shopper strategies.
Contribute to the development of brand narratives that effectively communicate the brands values mission and unique selling propositions supporting cultural program development through creative briefs go-to-market plans trade narratives and execution.
Support brand portfolio analysis and management by identifying growth opportunities and ensuring alignment with market and industry trends.
Leverage market consumer user and purchaser insights to inform media channel strategies and in-market execution initiatives.
Media to Cart & Marketing Innovation
Execute media-to-cart strategies that drive consumer conversion across both online and offline channels.
Leverage consumer shopper and user insights to inform marketing plans and optimize the path to purchase.
Lead omnichannel planning and activation including timeline management strategy execution and cross-functional coordination with internal teams and external partners.
Manage project timelines budgets and forecasting for marketing programs and product collections.
Understand and apply media planning principles across all relevant touchpoints integrating them into growth planning and campaign execution.
Support the design and execution of in-store displays and utilize activation options such as social media ambassadors awards and loyalty programs to enhance campaign impact.
Portfolio Strategy & Management
Develop and implement comprehensive portfolio strategies to drive growth market share and consumer relevance.
Manage product assortment including innovation renovation and discontinuation planning.
Lead commercialization efforts for new products including development of selling materials and go-to-market strategies.
Analyze sales data and market trends to inform product assortment strategies and identify opportunities for growth.
Collaborate with cross-functional teams across Research & Development Finance Supply Chain Demand Planning Marketing and Sales.
Budget & Financial Management
Build a strong understanding of the profit & loss and identify key levers to achieve financial targets.
Partner with Finance to monitor performance and adjust plans as needed.
Analyzes marketing and retail/trade media campaigns to assess effectiveness and return on investment using advanced analytics tools providing insights for optimization.
Forecasting & Market Analysis
Analyze consumption and shipment data to inform sales forecasts and identify risks and opportunities.
Evaluate inputs such as pricing distribution competitive activity and marketing initiatives to predict market share and business performance.
REQUIRED EXPERIENCE YOULL BRING
Bachelors degree with 5 years of relevant business experience
Qualified candidates must be legally authorized to work in the United States without current or future sponsorship
PREFERRED EXPERIENCES AND SKILLS
Project Leadership & Growth Orientation: Proven capability in leading strategic marketing initiatives with a passion for growth within brand management roles.
Strategic Analytics: Strong analytical skills including data mining and insight generation with a focus on leveraging data to inform media and equity-driven marketing decisions.
Creative & Equity Planning: Skilled in creative development brand equity building and aligning portfolio strategies to drive consumer engagement and business impact.
Business & Financial Acumen: Solid understanding of business fundamentals including P&L management media investment optimization and cross-functional team leadership.
Media to Cart Expertise: Experience in connecting upper-funnel brand building with lower-funnel conversion strategies including media planning performance tracking and retail activation.
Results Orientation: Demonstrates urgency and consistently delivers impactful results through both individual contribution and collaborative team efforts.
JOB REQUIREMENTS
This role is eligible for domestic relocation.
Office work environment: Remote work available once a week for eligible employees after 90-day onboarding period
Travel <10%.
BENEFITS AND PERKS
SC Johnsons total compensation packages are at or above industry addition to salary total packages may include bonuses long-term incentives matching 401(k) contributions and profit sharing based on company profitability job level and years of service. As a family company were committed to providing benefits such as subsidized health care plans maternity/paternity/adoption leave flexible work arrangements vacation purchase options recreation and fitness centers childcare counseling services and more.
The Companys Total Rewards package is at or above industry levels. The expected base salary range for this position is between 111840.00 USD - 146790.00 USD. Job related skills experience education and location will be considered in setting actual starting base addition to your base salary and depending on job level eligibility and performance a total package may include profit sharing a short-term incentive and/or long-term incentives. As a family company benefits are a key piece of our Total Rewards package as well and were proud to provide a comprehensive competitive and differentiated benefits program that our people and their families value.Inclusion & Diversity
Were a global business with people from every culture ethnicity race religion gender identity sexual orientation age and ability. We recognize the breadth of human experience and we work to celebrate it. It is our goal to build a diverse inclusive and supportive work environment where all people can thrive.
Were committed to ongoing efforts that help us attract hire and retain diverse talent who want to build a positive inclusive environment. Read more about our ongoing initiatives at Together
At SC Johnson we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork accelerate problem solving and drive innovation.
Equal Opportunity Employer
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race color religion gender marital status sexual orientation national origin ancestry age gender identity gender expression disability citizenship pregnancy veteran status membership in any active or reserve component of the U.S. or state military forces genetic history or information or any other category protected by law.
Accommodation Requests
If you are an individual with a disability and you need an accommodation or other assistance during the application process please call our Human Resources department at or email your request to . All qualified applicants are encouraged to apply. Download the EEO Know Your Rights posterfor more information.
Required Experience:
IC
About Company
SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Pledge®, Duck®, Mr. Muscle®, Raid®, Glade®, Kiwi®, OFF!®, Ziploc® and more, in virtually every co ... View more