Associate Brand Manager, IMC

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Position Overview

As part of theIntegrated Marketing CommunicationsTeam you will play a role inbuilding managing and trackingallCordless & Robot productdemand plans. This will include partnering with cross-functional teams such as Product Marketing Content Strategy Creative Media and Analytics to bring launch plans to life. You will help manage agencies on mediaplanning creativestrategy/conceptingsocialcontentvideoproductionandPR pitching/events. You will lead in-market performance updates and strategy/creative optimizations throughout the campaign right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers strong organizational skills and personal responsibility.

Responsibilities

• Build manage and track all Robot & Cordless vacuum demand plans

• Oversee daily and weekly reporting oforganic and paid mediaperformance tooptimizemessaging creative and strategies to deliver onmarketinggoals

• Work with cross functional global teams to bring new products to market support localization of global plans and ensure seamless integration in market

• Immerse yourself in the consumer and competitive intelligence to communicate competitive advantage and what it takes to win in the market

• Support writingagencybreifsand help manage agency coordination execution and internal alignment/approvals

Key Functional Skills/Knowledge

• Comfortable working atafast pace iterative and progress vs. perfection mindset

• Leading and building global teams

• Strong communicationskills and ability to make effective presentations to all levels of management

• Ability to synthesize complex product features into compelling and desirable consumer benefits

• Broad spectrum of marketing skills defining strategies building plansanddriving product launches

• Ability to connect the dots and think at a holistic and strategic level across the business

• Influencingconflict resolution and creative problem solving.

• Comfortable mining and analyzing data and drawing conclusions

• Project managementand ability tomanage several projects in parallel navigating a complex cross-functional matrix

• Biased toward action roll up your sleeves and get it done together
  

Qualifications

• Minimum of5years of prior Marketing experiencerequired preferably with direct responsibility forbrand strategy messaging positioning andcommsstrategy and execution

• Experience in managing building and growing teams

• Experienceleveragingconsumer insights to develop effective marketing programs and campaigns

• Experience in creative strategy development advertising and launching new products

• Experience in launching products globally across several different markets