Associate, Analytics

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes gamethey must battle behemoth market leaders upend ingrained treatment habits or transform a me-too product into yes-please.

The agency is known for serving up distinctive strategies and differentiating approaches ensuring clients market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model housing media strategy med comms creative technology and even point of care/population health under the same roof for the tightest most integrated campaigns possible. They price work based on outcomes not outputs. Their innovative model delivers not only alignment but powerful orchestration greater efficiency and maximum impact for every dollar spentall the necessary elements for Challengers to triumph.

Thats the philosophy heres the creds: 250 employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys MM&M Awards OMMAs and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying We celebrate people who stand up and say You know what This is dumb. Damn straight.

Were Heartbeat the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully youre our next Associate Analytics helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities were looking for in a new member of the crew and why youre gonna dig working with us.

How youll strengthen the team:

Our team is looking for someone who is not only passionate about and comfortable with working with large sets of data but also someone who gets excited about finding meaning within that data to successfully transform our clients business and marketing challenges. Beyond that heres how youll make your mark:

• Own complete delivery cycle of ongoing analytics deliverables including integrated marketing dashboards (developed within Tableau)
• Gather business requirements for analytics deliverables including documentation of data architecture requirements measurement planning and front-end wireframes
• Manage and integrate data from a wide variety of sources including (but not limited to) Web Media Rx Payer Coupon/Co-Pay Sampling Social and CRM

How youll grow with us:

Associate Analytics is where youll start but were always planning for where youll go. Our Analytics Associates are all expected to hone skills that will help build on their careers. Those skills include:

• Work closely with internal (Analytics Client Service Strategy Creative Media UX) and external (AOR 3^rdParty vendors client analytics department) partners to develop disruptive customer insights and recommendations based on learnings from the data.
• Develop & maintain detailed documentation of deliverables
• Serve as the subject matter expert for the context of the data
• Be responsible for ongoing web analytics implementation & QA utilizing tools such as Google Analytics Adobe Analytics and Google Tag Manager

What youre bringing with you:

Youre just starting out and amped to learn all there is to know about Analytics. Here are the skills youre ready to put to work:

• BS in a quantitative field (such as Mathematics Statistics Economics Computer Science and Engineering) preferred
• Advanced degree (MS/MBA/PhD) a bonus
• Motivated to learn new tools techniques and platforms
• Minimum 1 year working experience with a data visualization tool such as Tableau Qlikview Spotfire or Microstrategy
• Minimum 1 years working with SQL
• Advanced Excel Skills
• Experience with statistical software such as R Python SAS or SPSS a plus
• Experience with advanced analytics techniques such as Regression Neural Networks CART etc. a plus
• Experience with Web Analytics Tools including Implementation (Google Analytics Adobe Analytics)
• Strong analytical skills with the ability to extract the context of the data through standard data analysis methodologies
• Fluent with English and able to effectively communicate (read/write/speak) with various productivity tools
• Professional work ethic (accountable reliable honest)
• Demonstrated ability to deal with ambiguity & evolving business needs
• Capability of multitasking with proper prioritization

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

#LI-CP1