Analyst, Marketing Data Product

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Job Description:

Do you remember seeing trailers for The Devil Wears Prada 2 earlier this summer What about digital spots for a cruise on the Disney Wish Or the California Adventure Food and Wine Festival If you did it was likely because of the detailed planning and execution of The Walt Disney Companys Enterprise Media and Marketing teamand if you didnt its probably because our targeting is that good.

We are looking for an Analyst Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated cross-functional team of marketers software engineers data scientists and analysts who help the Media team execute highly data-driven marketing campaigns and tactics.

As an Analyst Marketing Data Product you will assist the delivery of our product roadmap. You will help create innovative campaign planning tools complex data science workflows and elegant web applications that blend the art of advertising at Disney with the science of our data-backed insights.

This role is unique our team is embedded directly within the Disney media team. Were aligned mission-driven and free to move fast and innovate towards our goals. Youll tackle the challenges of executing and optimizing precise paid media strategies using the latest technologies and tools. If youre excited about this please get in touch wed love to hear from you!

The role reports to a Manager Marketing Data Product and is based in Burbank CA.

You Will / Responsibilities:

• Build dashboards that effectively communicate campaign performance and help our users make informed decisions
• Live and breathe our data become the owner for an array of detailed tables and collections (and make sure the data is always high quality)
• Write and approve technical user stories for engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery
• Ensure that existing media analytics tools platforms processes and dashboards continue to deliver value for our campaigns; write SQL queries to verify data quality
• Leverage AI and LLMs to get out of your comfort zone you will build your own prototypes and tools in collaboration with the broader team

You Will Have / Required Qualifications:

• 3 years of related work experience in Data Engineering/Analytics Ad Tech/Media Analytics or technical Product Management
• Experience working with data visualization tools such as Tableau Looker or Power BI
• An understanding of SQL and working with large datasets
• Experience with workflow tracking or project management tools (e.g. Airtable)
• Ability to manage multiple projects effectively and meet deadlines
• Proven critical thinking and problem-solving skills

Preferred Qualifications:

• Knowledge of digital ad serving tracking and implementation
• Knowledge of ad platforms including DMPs Google Ads Meta Innovid and DSPs (Google Display Video The Trade Desk Yahoo

Required Education:

Bachelors degree in relevant subject areas such as Computer Science or Business Analyticsor equivalent work experience

Preferred Education:

Masters degree in relevant subject area

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at hiring range for this position in Burbank CA is $97500.00 to $130700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package in addition to the full range of medical financial and/or other benefits dependent on the level and position offered.

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