Analyst II Digital and Web Analytics

JOB SUMMARY

The Sr Data Analyst Digital Marketing will be responsible for supporting web and mobile analytics a/b testing and performance measurement. The ideal candidate will have demonstrated experience leveraging and transforming structured and unstructured data into actionable insights and recommendations that improve customer acquisition and conversion efforts in support organizational goals. This critical role will also support efforts to develop and evolve marketing data strategy with an emphasis on measurement efficacy KPI development data quality and accessibility.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Using Google Cloud Platform tools develop disseminate and present reports to internal stakeholders on web performance metrics to include customer visits quote and order conversion distribution channel performance and revenue generation

Curious and action oriented with a drive for continuous improvement as it relates to web site performance

Maintain and advance departmental data analysis tools templates and techniques

Present complex findings to senior management and non-technical users in clear concise and convincing manner both in writing and interactive presentation setting

Proactively track key metrics identify trends that warrant deeper analysis and advise decision makers of the business implications

Assist management in representing Digital Marketing needs in data governance projects work with IT to resolve identified data issues and deficiencies

Assist management in mentoring and training professionals in less senior positions

Under minimal supervision translate internal stakeholder questions into actionable and insightful reports

Develop new reporting tools to accommodate evolving business needs

Develop and monitor data quality metrics to ensure that reporting used to make decisions is both accurate and comprehensive

JOB QUALIFICATIONS: Education & Experience Requirements

Bachelors level Degree in Management Information Systems Data Science Analytics or a closely related field required.

2 4 years experience working with Google Cloud Platform tools including Google Analytics BigQuery Google Data (Looker) Studio and Google Sheets

Demonstrated expertise in SQL working with Big Data sourced from both relational databases (SQL Server Teradata Oracle etc.) and flat files; experience in Snowflake Redshift BigQuery and Azure Blob S3 is a plus

Experience in Tableau PowerBI and Python a plus

Strong working background in Data Mining Data Extraction & Coding

Strong research and analysis skills

Demonstrated ability to adapt quickly and learn new skills independently

Excellent organization skills

Ability to manage competing priorities

Ability to generate bold creative ideas to improve performance

Practical understanding of web site operations and customer journey from landing page to order conversion
Understanding of MTA DDA or other traffic attribution methodologies
Proficiency in Microsoft Office applications; particularly advancedExcel functionality including Pivot Tables Macros Lookups and external data connectivity

Strong problem-solving skills

Excellent written and oral presentation skills

Excellent interpersonal and collaborative skills

Google Analytics Looker Studio Google Sheets

SQL Snowflake Tableau PowerBI Python

Required Experience:

IC