Account Manager

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Position Summary

In this role you are bothstrategicandsales-driven to manage and grow a portfolio of high-value enterprise and hybrid accounts within the branded merchandise industry. This rolerequiresa deep understanding of the promotional products space strong enterprise-level relationship management and a proven ability to drive revenue growth through strategic planning value-driven selling and cross-functional collaboration.

You must beboth a strategist and a closerandthrive on expanding client relationships exceeding sales goals and delivering creative solutions that align with brand compliance and client marketing objectives.

Position Location: BDA offers flexibility for this position with the ability to work from any BDA office location across the U.S. Exceptional candidates may also be considered for a fully remote work arrangement with 50% nationwide travel as needed based on client and business requirements.

Key Responsibilities

Strategic Sales & Account Growth

• Prepare and maintain an actionable strategic account plan using the OST model (Objective Strategy Tactics) for all assigned accounts focused on quarterly budget attainment (profit and margin results).

• Own and exceed sales and margin goals across assigned accounts.

• Identify new opportunities within existing accounts to drive incremental revenue through strategic prospecting and relationship building.

• Act as a trusted advisor to clients aligning merchandise strategies with their broader marketing and brand objectives.

• Lead Quarterly Business Reviews (QBRs) and Account Business Reviews (ABRs) delivering insights performance metrics and strategic roadmaps.

• Forecast revenue and contribute to long-term strategic planning for key accounts.

• Ensure data hygiene guideline compliance. Manage all opportunities tasks and key performance indicators to prescribed guidelines through insights from Salesforce CRM promo and program performance analysis and proactive recommendations.

Client Relationship & Brand Stewardship

• Build and maintain strong relationships with client stakeholders serving as the primary point of contact.

• Ensure full compliance with brand guidelines contracts and program standards.

• Deliver proactive solutions-oriented support to meet evolving client needs acting as both consultant and problem-solver.

Cross-Functional Collaboration

• Work closely with Creative Merchandising Programs Sales Ops Supplier Relations and other internal teams to deliver a best-in-class client experience.

• Develop merchandise strategies that reflect market trends and elevate the clients brand.

• Coordinate and manage multiple complex projects with varying scopes timelines and logistical considerations.

Operational Execution

• Ensureclientpre-saleorder and approval processessupplier compliancestandards and production timelineexpectations are met

• Ensure all project communications updates and deliverables meet client and internal expectations.

• Accurately log and manage account activity in Salesforce to ensure full pipeline visibility and performance tracking.

Client Events & Onboarding

• Successfully onboard new enterprise clients ensuring a smooth and strategic launch.

• Coordinate and attend client events as needed ensuring high satisfaction and brand alignment.

• Participation in departmental and other meetings as required

• Other duties as assigned by direct manager sales leadership and/or executive team

Qualifications

• Bachelors degree in Marketing Communications Business or related field.

• 5 years of experience in the branded merchandise/promotional products industry preferred.

• Proven track record of sales success and strategic account growth.

• Exceptional communication skills written verbal and interpersonal.

• Highly detail-oriented with strong organizational and project management skills.

• Comfortable working independently and collaboratively in a fast-paced dynamic environment.

• Strong judgment professionalism and ability to navigate sensitive client interactions.

• Proficient in Microsoft Office Suite; Salesforce experience strongly preferred.

• High level of curiosity accountability and a proactive solution-oriented mindset.

• Ability to manage multiple priorities in a fast-paced client-focused environment.

• Willingness to travel approximately 50%of the time.