Growth Lead Ukraine

About BlaBlaCar

BlaBlaCar is the worlds leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices 30% working fully remotely.

Were looking for a Senior Growth Lead to drive sustainable data-informed growth across the entire customer lifecycle from acquisition to retention - and take BlaBlaCar to the next level in Ukraine. Youll own the local growth leading and partner with global teams on settings the strategy end-to-end blending analytical rigor with creative experimentation to unlock new opportunities optimize performance and build scalable systems for long-term is a highly cross-functional role working closely with marketing business product data and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.

• Lead full-funnel growth initiatives from awareness and acquisition to engagement retention and referral.
• Develop and execute data-driven experiments to identify test and scale the most impactful growth levers.
• Own key metrics such as CAC LTV conversion rates churn and engagement.
• Collaborate with Product and Marketing teams to improve user journeys messaging and channel performance.
• Design and manage multi-channel growth strategies including performance marketing lifecycle marketing (email push CRM) SEO/ASO partnerships and referrals.
• Build and refine analytics frameworks to track performance uncover insights and inform decision-making.
• Champion sustainable growth ensuring acquisition strategies align with long-term retention and brand health.
• Mentor and inspire junior team members and help build a culture of experimentation curiosity and accountability.

• 5 years of experience in growth performance marketing or data-driven product marketing consultancy or entrepreneurship ideally in a fast-paced tech-driven environment.
• Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
• Strong analytical mindset comfortable with data tools (Tableau) and statistical thinking.
• A creative problem-solver who can balance numbers with storytelling and brand-building.
• Experience designing and executing A/B tests marketing experiments and lifecycle campaigns.
• Strong understanding of growth frameworks and sustainable growth principles.
• Excellent communication and collaboration skills able to align teams around shared goals and insights.
• Fluent in English and Ukrainian

• Hybrid status
• 4 additional weeks on top of legal maternity/paternity leaves
• Financial support for home office equipment
• 24 days holidays* per year including 12 days of public holidays (vacations and sick leaves are compensated according to the labor law)
• Local meal plan policy
• Public transport compensation
• Mental health support & individual therapy sessions
• Private health insurance
• Personal growth via trainings mentorship internal mobility programs and English classes
• Employee Stock ownership plan
• Regular team building events (End of Summer Party Christmas Dinner Workshops)

• a 45-min video-call with Maxime Talent Acquisition Manager to get to know you understand your career expectations and answer your questions
• a 60-min video-call with our Head of CEE Marketplace Roman Miroshnichenko to deep dive into your experience executing marketing strategies and delivering campaigns
• a fully remote exercise to evaluate your technical skills including a 60-min video-call with key stakeholders to present your work;
• a 30-min video-call with our COO Adrien Tahon for a final validation