Website & CRM Specialist

At Geely our story began in 1986 with a simple but powerful idea an idea that has driven us to become one of the worlds most forward-thinking automotive groups. For nearly three decades weve been redefining mobility through our iconic global brands including Geely Auto Volvo Cars Polestar Lotus Zeekr Lynk & Co the London Electric Vehicle Company Farizon and more. We are Geely Auto UK the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV the Geely EX5 were continuing to grow rapidly as we build a nationwide dealer and service network.

Job purpose:

The Website & CRM Specialist will support the delivery and optimisation of Geely Auto UK and Irelands website and CRM activity helping to enhance the digital customer experience increase engagement and improve lead generation and conversion.

Main responsibilities:

• Manage website updates improvements and new features by working closely with our external development team.

• Oversee landing page creation on-site forms and conversion tracking across key touchpoints.

• Monitor website performance user behaviour and conversion funnels identifying opportunities to improve functionality and engagement.

• Ensure the website remains up to date accurate and aligned with brand and campaign activity.

• Support the development of new content and features using our CMS.

• Plan build and send CRM campaigns and newsletters to multiple audience segments.

• Develop customer segmentation lifecycle journeys and automation flows (from the ground up).

• Manage data quality and ensure contact records are accurate usable and compliant.

• Track CRM performance including engagement database growth and campaign impact.

• Work with internal teams to create meaningful customer touchpoints from first contact through to lead nurturing.Experience in a website CRM digital marketing or similar role.

Education Skills and Personal characteristics required:

• Experience in a website CRM digital marketing or similar role.

• Strong hands-on experience with CMS platforms (essential).

• Good understanding of SEO best practices.

• Experience managing or supporting CRM campaigns including segmentation and email creation.

• Ability to work with external development teams to implement website updates and fixes.

• Familiarity with Figma web analytics tools and marketing automation platforms is a bonus but not essential.

• Comfortable analysing performance data and making recommendations to improve conversion rates.

• Automotive experience is beneficial but not required.

• Strong communicator who can collaborate across multiple departments and partner agencies.

What can we offer you beyond the salary:

25 days annual leave bank holidays

Company pension scheme

Geely ECOS scheme

x6 Life assurance

Enhanced Maternity and Paternity Pay

Medicash

Bike2work scheme

We are an equal opportunities employer:

At Geely Auto UK we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role we warmly welcome your application.