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Web Analyst

CTI Digital

Job Location:

Manchester - UK

Yearly Salary: GBP 40000 - 45000

Posted: 11 September 2026 (14 hours ago)

Application Deadline: 9 December 2026

Vacancies: 1 Vacancy

Job Summary

About CTI

Join 150 strategists and specialists who refuse to settle creating bold digital experiences for ambitious brands since 2004. Were a full-service digital agency delivering strategic consultancy web development and digital marketing to drive demand online. Using over two decades of industry experience we provide next-gen solutions as part of lasting partnerships with hundreds of clients from Chester Zoo and Zip World to Balfour Beatty and Mind.

What makes us different

We break new ground. Youll work on innovative projects using the latest technologies before they hit the mainstream. We celebrate calculated risks and learn fast from every experiment.
We get stuck in together. Genuine collaboration across all departments. Your ideas matter here regardless of your role or how long youve been with us.
We stay curious. Continuous learning is essential. Youll have dedicated time and budget for development working alongside industry experts who are genuinely invested in your success.
We own it. Full accountability and autonomy over your work means youll build client relationships see real-world impact and be recognised when you go the extra mile.

Youll be joining our dynamic data function sitting at the intersection of technical engineering and actionable business intelligence. Were the minds behind the metrics responsible for architecting the robust data pipelines that fuel our clients growth and performance. We stay curious by constantly exploring new technologies and get stuck in by collaborating closely with our strategy development and marketing teams to turn raw data into transparent high-impact insights. If you love the challenge of clean data and delivering the evidence that proves client success youll fit right in.

What youll be doing

As our Web Analyst you will be the go-to expert for tracking user behaviour measuring campaign performance and building insightful client-facing dashboards. Youll live and breathe front-end tracking and marketing analytics ensuring our clients have the technical foundations to make smarter business decisions.

Your key responsibilities will include:

End-to-End Tracking: Implement audit and manage complex Google Tag Manager (GTM) setups across multiple high-value client websites to support accurate data collection.
Web Analytics Mastery: Configure and maintain GA4 properties ensuring every behavioral conversion and marketing event is captured with precision.
Compelling Visualisation: Design build and maintain clear actionable dashboards in Looker Studio and Power BI that translate raw numbers into meaningful stories.
Marketing Collaboration: Partner with digital marketing teams to ensure tracking aligns with campaign goals and directly supports ROI.
Data Privacy & Governance: Ensure tracking compliance by managing consent tracking Cookie Consent Mode v2 and adherence to data privacy best practices like GDPR.
Technical Foundations: While your heart is in the front-end youll help oversee the flow of data into warehousing (like BigQuery) to ensure reliable reporting pipelines.
Stakeholder Ownership: Translate complex data concepts into clear requirements and insights for both technical and non-technical stakeholders.

What experience you need to be successful

To thrive in this role youll need to be commercially minded technically sharp and naturally curious about how data drives human behaviour.

Key qualities and experience include:

Visualisation Skills: Proven experience using Looker Studio and Power BI to build high-impact reports.
Technical Expertise: Deep hands-on experience with Google Tag Manager and administering Google Analytics 4 (GA4).
A Compliance Mindset: A clear understanding of data privacy and experience managing cookie consent platforms like OneTrust or Cookiebot.
Broad Horizons: While focusing on the front-end a beneficial understanding of SQL and data warehousing (e.g. BigQuery) will help you see the bigger picture.
Problem-Solving Energy: An adaptable and detail-oriented mindset capable of debugging tracking issues and managing multiple projects simultaneously.
Collaborative Spirit: A proactive approach to working with cross-functional teams from developers to growth specialists to get to the best possible solution.

Were challenging the Gender Confidence Gap which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didnt check every box in the role description so if you were about to rule yourself out we still encourage you to apply!

Whats in it for you

28 days annual leave in addition to the bank holidays
Hybrid-working - were in the office twice a week
Workplace nursery scheme
Health cash plan
Cycle-to-work scheme
Flexible working hours
Employee well-being and mental health programme
Relaxed working environments - office dogs welcome!
Company socials and lots of fun!

Required Experience:

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