Stakeholder Intelligence Advisor
Job Summary
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About the Business
The environment in which the Shell brandoperatesis undergoing profound transformation. Artificial intelligence increasingly shapes what people see think and believe about companies; media is fragmented and fast-moving; and trust reputation and brand meaning are continuously influenced by real-world events stakeholderexpectationsand cultural this context decisions can no longer rely on instincthindsightor static reporting alone.
Shell has articulated an ambitious future. Strategic Communications & Brand (SC&B)operatesas one integrated team responsible for building trustrelevanceand long-term valueensuring the vision and strategy are clearly understood and consistently expressed. This creates a strong brand halo that supports the business today and a shield that protects it over time.
TheData Insights & Intelligence (DI&I)team serves as the central nervous system of SC&B connecting data technology insight and foresight to provide a continuous real-time understanding of how Shell is experienced by stakeholders and how the world around it is changing. The team ensures that signals are translated into clear decision-ready intelligenceso leaders understand what is happening why it matters and how to act with confidence to build protect and grow trust reputation and enterprise value.
Whats the role
As aStakeholder IntelligenceAdvisoryou will provide an essential outside-in perspective by helping the organisation understandquantifyand trackwhatstruly going on in the hearts and minds ofour keystakeholders and more importantlywhythis is so.
This is a role for a senior insights professionalwho will shape and lead insights programsto enable theSCBteamsto build data-drivencommunication strategies. Reporting to the Head ofStakeholder Intelligencein theDI&ITeamyou willleverageaudience insights combining this with data across owned and earnedmedia channels to ensurecommunicationsobjectivesandbusiness strategyare supported by data.
What youll be doing
This rolewill bepredominatelyleadingShells opinion research relating to itsCorporate Brand advertising campaignsincluding opportunities toleadon otherstakeholder projects.
Stakeholderresearch
Lead robust global quantitative and qualitative opinion research to inform communications briefs concepts creatives and messages; advertising testing of assets prior to launch; campaign pre and post evaluations
Lead the production and maintenance ofappropriatedashboardsadvising onrelevantkey metrics
Support the exploration development and use cases for AI applications e.g. synthetic audiences
Integrate data sources
Sourceagnosticleadingintegrated pre and post evaluationsofcommunicationcampaigns including assessments from opinion researchownedearnedand paid media analysis with clear and actionable recommendations
Where relevantoptimizeaudience segmentationsto ensureteamshave sharper insightsforcommunications briefs and the media buying agency can target more effectively
Insightto Action
Translatedata observations intoinsights
Work collaboratively with internalstakeholders to ensure theinsightscan beconnected to real decisions and execution
Stakeholder Collaboration
Contribute to building a culture of audience-first perspectives;engage with key stakeholders to improve trust and reputation
Engage withawide selection of colleagues in different countriesand global teams up to VP level and with Brand agencypartnersto deliver key insights.
Agency & Partner Management
Manageagency partners to deliver high-qualityconciseand insightfulresearch
Ensure agencies are aligned to corporate strategy researchobjectivesand quality standards
Oversee timelinesdeliverablesand performanceacross agency projects
What you bring
This is afull-timespecialist rolerequiring deep experience in opinion research and strategic of an Account Director level on Agency side.
Proven practitionerinB2C and/ orB2B audience insightsat client and/ orexternal consultancy
Proven experience of ability to interpret insights in the context of the relevant strategic priorities and form actionable conclusions and recommendations
Experience of multi-source data integration and insight mining
Work autonomously on assignments but contribute to the DII collective
Analytical and problem-solving skills
Problem-solving abilities when presented with challenging or ambiguous to work comfortably with uncertainty and proactively address challenges
Evidence of best practice analytical knowledge through industry associations such as the MRS or similar
Excellent oral and written presentation skills with the ability to share information in an insightfulsimpleand visual manner
Collaboration & Stakeholder Management
Act as atrustedadviser and specialist on the target audience (focus on Energy Engaged Customers/ Wider Society and opportunities on Staff B2B Customers) looking for opportunities to deepen insights about theseaudiences
Ability to work across multiple teams and disciplines
Delivery & Execution
Demonstrate effective project management of a programme of qualitative and quantitative studies;projects are completed to high quality on time and to budget
Look for continuous improvement and opportunities for cost savings both with third party spend and within Shell processes
Utilise technology to maximum benefitincluding AI-enabled toolswhere relevant
What we offer
You bring your skills and experience to Shell and in return you work with talented committed people on one of the most important challenges facing our planet. Youll have the opportunity to develop the skills you need to grow in an environment where we value honesty integrity and respect for one another. Youll be able to balance your priorities as you become the best version of yourself.
Continuously grow the transferable skills you need to get ahead.
Work at the forefront of technology trends and practices.
Collaborate with experienced colleagues with unique expertise.
Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
Benefit from flexible working hours and the possibility of remote/mobile working.
Perform at your best with a competitive starting salary and annual performance related salary increase our pay and benefits packages are considered to be among the best in the world.
Take advantage of paid parental leave including for non-birthing parents.
Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders ages ethnicities cultures abilities sexual orientation and life experiences to apply.
Grow as you progress through diverse career opportunities in national and international teams.
Gain access to a wide range of training and development programmes.
Shell is working to advance an inclusive psychologically safe and accessible environment where people with disabilities can excel. If yourequireany accommodations or accessibility adjustments (e.g. assistive technology communication support any other) during the application or interview process please let us know directly via . We strive to ensure that our process and workplaceisaccessible to everyone and are dedicated to making reasonable adjustments to support your needs.
Shell in The United Kingdom
Shell is a vital contributor to the UK supporting energy security jobs and economic value. We provide energy to fuel homes hospitals schools vehicles machinery and factories. Our history here dates back over 125 years. A UK-headquartered global energy leader and leading FTSE multinational we are active across the countrys energy system.
In the years ahead as the UK looks to strengthen energy security and deliver its 2050 net-zero goal Shell UK aims to play a crucial aimto be a major investor in the UK energy system by helping our customers decarbonise with a focus on transport and industry.
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DISCLAIMER:
Required Experience:
Unclear Seniority
About Company
Shell is a global group of energy and petrochemical companies. Learn more about Shell on our global website.