Sr. GTM Lead, MeasurTwitch , Twitch Ads

About Amazon Ads

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce entertainment and advertising. Amazon Ads offers unique advertising products enterprise ad tech and a rich array of unique creative format and measurement solutions. We believe that advertising when done well can connect the right brands with the right consumers while delivering holistic value.

Twitch is the worlds leading live-streaming platform home to a highly engaged hard-to-reach audience that spends billions of minutes each month watching gaming entertainment sports music and creator-led content. As Twitch continues to scale its advertising proposition across EMEA the ability to articulate the unique value of Twitch audiences to advertisers is a critical growth lever - and a capability we are building from the ground up.

This is an individual contributor role embedded within the Twitch Go-to-Market (GTM) team who will focus on Insights and Measurement. You will work extensively with the Twitch sales specialists GTM leads product and ad-tech teams to develop and deliver insights that directly fuel revenue growth.

This is not a backend role. You will actively participate in customer meetings as the subject matter expert on Twitch audience insights & measurement and leverage Amazons rich array of insights and measurement solutions - combined with Twitch-native data - to deliver media strategies that position Twitch as an essential part of the advertising mix.

Key job responsibilities
- Build the Twitch insights playbook from scratch: Develop a scalable library of Twitch audience insights competitive benchmarks and measurement case studies that the sales team can deploy across pitches QBRs and strategic conversations.

- Equip the sales team to sell with confidence: Translate complex Twitch audience data (viewership engagement demographics content affinities) into clear compelling narratives that articulate the unique and incremental value of Twitch to advertisers.

- Establish and advance senior-level relationships: Build relationships with senior marketing decision makers (e.g. Senior Director C-level) by positioning yourself as the go-to expert on Twitch audience intelligence and at least one advanced analytical area of advertising.

- Generate data-driven insights: Leverage Amazons proprietary data Twitch-native signals third-party research and ad measurement solutions to generate actionable insights that prove the impact of advertising on Twitch.

- Develop Twitch measurement expertise: Develop expertise in Twitch-specific metrics and Amazons proprietary measurement tools working to constantly evolve how we analyse and communicate the value of Twitch audiences to advertisers.

- Directly support revenue growth: Partner with GTM and sales leadership to identify the highest-impact insight gaps prioritise your roadmap accordingly and measure your work against pipeline and revenue outcomes.

- Advocate for data-driven decision-making: Guide advertisers to implement recommended solutions with a particular focus on demonstrating Twitchs role in full-funnel and cross-platform strategies.

- Influence product and go-to-market strategy: Write internal documents with strategic recommendations that influence the direction of Twitch advertising products measurement capabilities and go-to-market working mechanisms with internal stakeholders.

- Scale your analyses: Actively scale your analyses to other categories or locales through AI-native solutions.



A day in the life
No two days at Amazon are the same. You will have the flexibility to work with your stakeholders and define a book of business that will maximise your impact on Twitch revenue. On any given day you might find yourself:
- Building a bespoke audience profile to help a seller win a competitive brief in colaboration with our Audience&Insights organization
- Presenting Twitch viewership insights at a sales-led event or advertiser summit
- Partnering with the GTM team to shape the narrative for a tentpole moment like TwitchCon
- Running an intricate analysis to influence a key advertiser decision
- Working with the product/engineering team to pilot a new measurement solution tailored to live-streaming environments
- Collaborating with the A&I team to bring methodological rigour to a Twitch-specific research project

About the team
Twitch GTM team - a small high-impact squad responsible for equipping Twitch-dedicated sellers across EU5 with the strategies tools and narratives they need to hit ambitious growth targets. You will also work closely with the Analytics & Insights (A&I) team within Amazon Ads a sales enablement group responsible for developing actionable and innovative insights that prove the value of Amazon Ads to advertisers and partners.

Your unique position bridging both teams means you will bring the rigour and methodology of A&I together with the commercial urgency and customer proximity of GTM - a combination that is essential to closing the insights gap and unlocking Twitchs revenue potential.

- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams building processes and coordinating release schedules
- Experience working with Core Cloud Technology Services including but not limited to Compute Edge Hybrid Security and/or Networking
- Experience in Go-To-Market Business Development Sales or Consulting
- Experience working with Data & AI related technologies including but not limited to AI/ML GenAI Analytics Database and/or Storage

- Experience interpreting data and making business recommendations
- Experience identifying negotiating and executing complex legal agreements

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