Solution Marketing Specialist

Founded in 1984 AFL is an industry-recognized global leader in optical fiber network infrastructure. Our customer-first high-speed fiber network solutions serve various markets including energy enterprise and hyperscale across 130 countries. Products and services include single- and multi-mode optical fiber cable test and inspection equipment and our award-winning Data Center Interconnect solution enabling centralized resource management for enhanced performance across multiple data center facilities.

Responsibilities:

Strategy Translation and Deliverable Scoping

• Translate vertical marketing strategy from the Solution Marketing Manager (Data Center) into scoped deliverables project schedules and clear acceptance criteria

• Develop and maintain MSS briefs covering campaigns launches web updates content video design and event assets

• Help prepare launch plans briefing documents and internal communications for solution and product releases

• Support the Solution Marketing Manager and Technical Copywriter with research persona development content ideation and roadmaps and competitive intelligence inputs as needed

Deliverable Managementand Cross-Functional Coordination

• Manage end-to-end execution of marketing deliverables ensuring launch and campaign assets are delivered on time and to required quality standards

• Coordinate cross-functional workflows across PLM) SE Market Development Corporate Marketing and external agencies

• Brief and coordinateMSS(web/digital design videophotographyevents) with clear priorities scope and service expectations; lead quarterly planning and briefing sessions to align deliverables to business priorities proactively manage dependencies and risks and ensure commitments and deadlines are achieved

• PartnerwithPLM and SE to gather technical inputsvalidateaccuracy and align content to product roadmaps and customer applications

• Coordinate with Market Development to integrate market insightsvalue propositions go-to-marketobjectivesregulatory updates and customer intelligence into marketing deliverables

• In collaboration with the Technical Copywriter manage editorial calendars asset libraries and content lifecycles approvals version control updates and retirement of outdated assets

• Support the Campaign Manager on integrated campaign execution sequencing and channel activation across web social paid media PR and partner programs

• Maintain a single transparent view of in-flight work owners status dependencies and risks and escalate execution risks resource conflicts and timeline issues to the Solution Marketing Managers

• Ensure brand messaging and quality consistency across deliverables

Performance Monitoring Analytics and GTM Alignment

• Monitor campaign analytics budget status MSS SLA adherence and deliverable health to keep go-to-market execution aligned to strategic priorities

• Track and report on KPIs: deliverable on-time rate content engagement lead generation campaign performance and pipeline contribution

• Maintain dashboards and recurring reports for the Solution Marketing Managers the Director of Solution Marketing and Business Unit stakeholders

• Track quarterly OKRs and contribute to team reviews and quarterly business reviews

• Surface insights and recommendations from performance data to inform vertical strategy content refresh and campaign optimization

• Support budget tracking and reconciliation across vertical campaigns content production events and partner programs

Messaging Positioning and Go-to-Market Support

• Support the Solution Marketing Manager to craft compelling messaging

• Contribute to the development of content roadmaps covering thought leadership solution launches and product messaging supporting the creation of amplification content such as social posts and internal bulletins

• Draft the social media content calendar andfinalizeitmonthly with the Solution Marketing Managers and Campaign Manager to align messaging priorities and campaign focus

• Manage event planning and execution across the EMEA region coordinating with the US events team to align annual event calendars prioritize participation and ensure consistent activation across regions whererequired

Required

• Bachelors degree in Marketing Business Communications or related field
• 35 years of B2B marketing experience in solution marketing product marketing marketing operations or campaign coordination
• Demonstrated experience translating marketing strategy into scoped deliverables briefs and project plans
• Experience managing cross-functional marketing workflows across product engineering sales and shared services
• Strong project management skills with a track record of delivering on time and to quality across multiple concurrent initiatives
• Experience working with marketing analytics dashboards and performance reporting

Preferred

• Exposure to fiber optic networks network infrastructure or related technical product portfolios
• Experience supporting solution or product launches in a global B2B environment
• Experience working with Marketing Shared Services models or agency partners under SLAs

This role will be based in Milton Keynes hybrid office & home working

Required Experience:

IC