Senior Manager, Campaign

As we redefine our brand evolve our product and accelerate global growth were creating a Marketing organisation that delivers inspiring integrated campaigns capable of building brand love and driving measurable business growth.

Reporting to the VP Global Marketing the Head of Campaigns is responsible for bringing TuneCores brand and marketing strategy to life through the planning orchestration and delivery of world-class integrated campaigns.

This role sits at the heart of the Growth organisation connecting Brand Marketing Product Creative International and Partnership teams to ensure every campaign is strategically aligned brilliantly executed and delivers against both brand and commercial objectives. Youll work hand in hand with our Brand and Media agencies to ensure an integrated approach and youll establish the campaign rhythms planning processes and cross-functional collaboration that enable the organisation to move with greater consistency clarity and impact.

Working across brand campaigns product launches artist initiatives and key cultural moments youll ensure TuneCore speaks with one voice across every channel and every market. Youll balance global consistency with local relevance creating scalable campaign frameworks that can be adapted to meet the needs of artists around the world.

This is an exceptional opportunity for a highly organised commercially minded marketer who thrives in fast-paced environments and enjoys turning strategy into action. Youre equally comfortable building detailed delivery plans facilitating cross-functional collaboration and solving complex operational challenges while never losing sight of the creative ambition behind the work.

You believe great campaigns dont just generate awareness - they create meaningful connections with artists strengthen the brand and inspire action.

The tasks and responsibilities of this position include but are not limited to

• Integrated Campaign Planning

  • Develop and manage the integrated global campaign calendar across brand product seasonal and regional initiatives.

  • Translate marketing strategy into clear campaign plans timelines deliverables and success measures.

  • Ensure campaigns are prioritised sequenced and aligned with business objectives product roadmaps and regional market opportunities.

  • Facilitate campaign planning sessions with cross-functional stakeholders.

• Campaign Delivery & Programme Management

  • Lead end-to-end campaign delivery from briefing through execution optimisation and post-campaign evaluation.

  • Coordinate Brand Creative Growth Product Social Intl and external partners to ensure seamless execution.

  • Manage campaign timelines dependencies risks and stakeholder communications.

  • Ensure campaigns are delivered on time within budget and to a consistently high standard.

• Cross-functional Collaboration

  • Act as the central point of coordination across Growth and key business functions

  • Drive alignment across multiple workstreams ensuring roles responsibilities and milestones are clearly defined.

  • Build collaborative ways of working that improve communication transparency and delivery across the organisation.

• Campaign Operations & Process Improvement

  • Establish campaign planning frameworks briefing templates governance and operational best practice.

  • Continuously improve campaign workflows to increase efficiency scalability and collaboration.

  • Support the development of marketing planning processes and operating rhythms alongside the Marketing Strategy & Operations team.

  • Embed consistent campaign management standards across the global Marketing function.

• Campaign Performance & Optimisation

  • Partner with Growth to define campaign objectives KPIs and measurement frameworks.

  • Monitor campaign performance throughout delivery identifying opportunities to optimise creative channels or execution.

  • Lead campaign retrospectives and capture learnings to improve future performance.

  • Develop regular reporting for Marketing Leadership on campaign delivery and effectiveness.

• Global Brand & Product Launches

  • Support the planning and execution of TuneCores major global brand campaigns product launches and strategic initiatives.

  • Coordinate integrated launch plans across global and regional markets.

  • Ensure all campaign activity aligns with TuneCores brand strategy creative standards and messaging frameworks.

  • Support the successful implementation of the global rebrand across marketing initiatives and customer touchpoints.

• Agency & Partner Management

  • Coordinate external creative production and agency partners where required.

  • Manage campaign budgets timelines and deliverables with external suppliers.

  • Ensure agency outputs meet agreed quality timing and strategic objectives.

Qualifications :

• 7 years experience delivering integrated marketing campaigns within consumer technology entertainment media music creator economy or high-growth digital businesses.

• Proven experience managing complex cross-functional marketing programmes involving multiple stakeholders and markets.

• Strong understanding of integrated marketing across Brand Product Marketing Growth Social Content and Creative disciplines.

• Exceptional project and programme management skills with the ability to manage multiple priorities simultaneously.

• Experience developing campaign plans timelines briefing processes and delivery frameworks.

• Strong commercial awareness with an understanding of how campaigns contribute to brand and business performance.

• Experience working with creative teams and agencies to deliver high-quality integrated campaigns.

• Excellent stakeholder management communication and facilitation skills with the ability to influence across all levels of the organisation.

• Highly organised with exceptional attention to detail and the ability to anticipate risks before they become issues.

• Comfortable working in fast-paced evolving environments where processes are still being established.

• Analytical mindset with experience interpreting campaign performance data and applying insights to future planning.

• Experience working across international markets and coordinating global campaign delivery is highly desirable.

• Passion for music artists and the creator economy with an appreciation for cultural marketing and storytelling.

Education

Bachelors degree required; advanced degree preferred

Location

This role will be based out of the New York Believe office in Dumbo. TuneCore operates on an in-office and remote hybrid model giving our teams flexibility and choice of how they work. Required in-office Tues Weds Thurs.

Other duties

Please note this job description is not designed to cover or contain a comprehensive list of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

Additional Information :

Salary Transparency

TuneCore is committed to fair and equitable compensation practices. The base salary range for this position is $00 The final salary offer will be determined by a variety of factors including the candidates relevant experience specialized skills internal equity and specific work location. This range represents our good faith estimate at the time of posting.

Our Values:  

TuneCore is a team of creators for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are fairness expertise respect and transparency. As global citizens we believe that if we build more diverse equitable and inclusive teams across our company we will collectively create and offer more innovative solutions and better serve our artists labels partners and employees.  

We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in where each persons unique perspective is valued and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture we are committed to listening learning and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look where you call home who you love what you believe or whats on your playlist. 

CSR Strategy: Shaping Music for Good 

Our core values are put into action through Shaping Music for Good Believe and TuneCores global corporate social responsibility strategy integrated at all levels of the company and at the heart of our business model.     

We strive to shape the music industry for good by building trusting relationships with artists and partners investing in the growth and talent development of our local markets and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity diversity equity & inclusion environmental sustainability and wellness for our employees artists and industry partners.   

Shapers Program 
Employees have the opportunity to join the Shapers Program a resource group made up of teammates who want to dedicate their time and skills to Shaping Music For Good initiatives. Shapers develop action plans educate teammates support the implementation of programs and inspire action within the organization on causes and issues that align with TuneCore and Believes SMFG priorities.  

Inclusion in the Music Business Report

In 2025 Believe and TuneCore partnered with the Annenberg Inclusion Initiative the worlds leading think tank studying diversity and inclusion in the entertainment industry to produce the second Inclusion in the Music Business report which analyzes the gender race and ethnicity among executive leadership in the music industry.

Recognition and Awards:

• Fast Companys 10 Most Innovative Companies in Music list (2023-2025)

• Crains Best Places to Work in NYC (2022-2024)

Benefits & Perks: 

At TuneCore were committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include but are not limited to: 

• Paid Time Off including vacation holidays paid bereavement unlimited paid sick days and company-wide week off between Christmas and New Yearsevery employee needs time to take care of themselves and their family.

• Wellness Fridays year-round (close at 1pm on Fridays) 

• Universal Paid Parental Leave for both parents - because we know your newest family member(s) deserve your undivided attention. 

• Comprehensive health vision dental FSA and dependent care from day 1 of employment - your health comes first. 

• 401k match - an investment in your future. 

• Company wide events outings and volunteer days we have team spirit and know how to have fun! 

• Hybrid Work - employees have the option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at the department level in accordance with Company policies. 

• Learning and development opportunities and career development training we believe in promoting and growing our leadership from within the company and proactively invest in our people. 

• Free distribution subscription for employees so you can experience the magic of releasing music worldwide (and give us valuable feedback!). 

Equal Employment Opportunity

TuneCore a wholly owned subsidiary of Believe is an Equal Opportunity Employer. We celebrate diversity and are committed to providing equal employment opportunities to all applicants and employees and do not discriminate on the basis of race color religion creed national origin ancestry citizenship status age sex or gender pregnancy childbirth or related medical conditions gender identity or expression sexual orientation marital status military or veteran status disability genetic information or any other characteristic protected by applicable federal state or local law.  

Reasonable Accommodations

TuneCore a wholly owned subsidiary of Believe  is committed to providing reasonable accommodations to qualified individuals with disabilities including applicants and employees in accordance with applicable law. If you need a reasonable accommodation during the application or hiring process please contact Human Resources.

Remote Work :

No

Employment Type :

Full-time