Sales & Marketing Director
Job Summary
As a key member of the Regional Board the Sales and Marketing Director is responsible for leading the Sales and Marketing function to deliver regional sales and profit targets effectively and efficiently in line with the Regions strategic objectives.
The role provides strategic leadership across sales marketing customer experience and product positioning acting as a key voice both in the Boardroom and externally to support Calas continued growth and success.
Key responsibilities include but are not limited to:
- Lead develop motivate and inspire a highperforming Sales and Marketing team with a deep understanding of the Cala customer local markets and differentiated product
- Set and manage Sales and Marketing budgets for the Region and individual schemes monitoring performance against clear objectives targets and KPIs
- Evaluate market research and maintain a strong customer care culture pre and postsale with close oversight of customer service performance and satisfaction ratings
- Communicate and implement Group marketing strategies and resources across the Region ensuring each scheme is appropriately positioned within its local market
- Contribute to product definition and pricing strategies including site selection design layout unit mix and specification informed by market insight
- Collaborate closely with construction teams to create a salesfriendly onsite environment and ensure schemes are presented effectively throughout the build process
- Prepare and present Board papers and Proposal to Purchase reports for senior management meetings
- Ensure compliance with relevant legislation (including GDPR and Consumer Protection legislation) and adherence to Company policies
- Promote and rolemodel Calas culture and core values:Passion Quality Respect and Delivery
- Contribute to the wider corporate success of Cala and the sustainable growth of the Region acting as a trusted and influential leader internally and externally
- Highly experienced Sales and Marketing professional with strong sector knowledge and a demonstrable track record of improving sales performance
- Experience of coaching developing and leading highperforming teams with the ability to delegate effectively without micromanagement
- Strong commercial acumen with excellent negotiation skills and close attention to detail
- Strategic commercial and financially articulate with the ability to develop and execute dynamic strategies and meet challenging business targets
- Excellent verbal and written communication skills including confident presentation and influencing ability
- Strong leadership and management capabilities able to motivate and inspire teams
- Ability to translate strategy into practical operational programmes
- Skilled at building and maintaining effective relationships at all levels working with a diverse range of stakeholders
- Able to influence and contribute to key functional and regional decisions
- Effective planning and organisational skills with the ability to manage changing priorities
- Strong customer service orientation
- High level of emotional intelligence
- Integrity honesty and professionalism with respect for confidentiality and sensitive information
- Selfmotivated proactive and able to act on own initiative within agreed parameters
- Adaptable and resilient coping well under pressure while remaining positive
- Commercially focused with a cando attitude and willingness to learn and develop
- Personable and approachable portraying a positive image of self and Cala at all times
- Experience of succeeding during a period of substantial business growth
- Knowledge of the local region
- Innovative approach to problemsolving and continuous improvement
- Strong technical knowledge relevant to the role
Required Experience:
Director
About Company
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