Product Marketing Executive

Description

Were hiring a Product Marketing Executive to support the go-to-market success of Faria Education Groups suite of education technology solutions including ManageBac OpenApply Atlas SchoolsBuddy Vectare Faria Learn and Faria Premium Support. Youll help shape product messaging create compelling marketing assets support product launches and work closely with teams across Product Sales Client Experience Demand Generation Marketing and Design.

This is an ideal role for someone with strong copywriting and digital marketing skills who enjoys translating product capabilities into clear customer value. Whether youre producing campaign assets developing sales enablement materials or supporting product launches youll play a key role in helping schools understand how our solutions solve real operational and educational challenges.

Experience in B2B SaaS is desirable particularly within EdTech although not essential. Were equally interested in candidates who are curious about education enjoy learning complex products and can communicate technical concepts in a simple engaging way.

This role reports to the Head of Product Marketing.

What Youll Do

Messaging & Positioning

• Support refinement of value propositions and messaging across Farias product portfolio
• Translate product features and roadmap updates into clear customer benefits for school leaders educators admissions teams administrators and operational staff.
• Conduct customer interviews market research and competitor analysis to uncover insights that strengthen messaging.
• Help define buyer personas customer journeys and messaging priorities.
  

Campaign & Asset Execution

• Support go-to-market plans for product launches feature releases campaigns and strategic initiatives.
• Create landing pages blogs one-pagers website product pages lead magnets email copy and product messaging decks.
• Brief and coordinate with Design and Web teams to deliver high-quality marketing assets including videos and digital content.
• Collaborate with regional marketing sales and client experience teams to support campaigns that drive awareness customer adoption upsell opportunities renewals and new business.
• Produce customer case studies testimonials and thought leadership content alongside the Content team.
  

Sales Enablement

• Develop sales collateral including battlecards one-pagers objection handling guides product presentations and competitive messaging.
• Support Sales Enablement with training materials and product launch resources.
• Help ensure messaging remains consistent across regions channels and customer touchpoints.
  

Customer & Market Insights

• Conduct research into customer needs market trends and competitors.
• Analyse customer feedback and product adoption data to improve messaging and content.
• Work with Product and Client Experience teams to ensure customer insights influence future positioning and campaigns.

Cross-Functional Collaboration

• Work closely with Product Managers to understand roadmap priorities and feature releases.
• Collaborate with Sales Client Experience Demand Generation Events Design Web and Content teams to coordinate marketing activities.
• Help manage timelines briefs and deliverables across multiple concurrent projects.

DISCRIMINATION DECLARATION

All qualified applicants will be considered for employment without regard to age race creed colour national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality or sex.

Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.

What Were Looking For

Essential:

• 1-3 years experience in product marketing content marketing copywriting communications or a related marketing role.
• Excellent copywriting and storytelling skills with exceptional written English.
• Ability to simplify complex or technical topics into clear customer-focused messaging.
• Strong organisational skills with excellent attention to detail.
• Comfortable managing multiple projects and stakeholders simultaneously.
• Strong communication and collaboration skills.
• Confident using AI tools to improve productivity and content creation.
• Degree in Marketing Communications Journalism English Business Education or a related field.

Desirable:

• Experience working within B2B SaaS.
• Experience supporting product launches or go-to-market campaigns.
• Familiarity with marketing platforms such as HubSpot WordPress Google Analytics ClickUp or similar tools.
• Experience with education technology or the education sector.

What Success Looks Like

• Clear differentiated messaging across Farias product portfolio.
• Successful execution of product launches and marketing campaigns.
• High-performing landing pages content and campaign assets.
• Sales Client Experience and Demand Generation Marketing teams regularly use and benefit from enablement materials.
• Strong cross-functional relationships with Product Sales Client Experience and Demand Generation Marketing.
• Consistent delivery of projects aligned with business priorities and product roadmaps.

Benefits

• Competitive salary is based on experience and performance bonuses are based on KPIs
• Monthly Health & Wellness Allowance
• Office lunch & team socials
• Professional Development opportunities
• Unlimited book budget
  

ABOUT FARIA EDUCATION GROUP

At Faria Education Group we are dedicated to reaching every learner and inspiring every educator. As the trusted partner of over 10000 schools and 4 million students in 155 countries we lead the way in international education systems and services.

We offer an integrated suite that supports all aspects of curriculum management teaching and learning admissions and school-to-home communications. With an unwavering commitment to innovation our technology is designed with rigorous standards for data protection and security ensuring first-class training and support for modern international schools.

Through our innovative online courses and revision programs we provide comprehensive educational experiences. Our offerings include the IB Diploma and Cambridge online courses bringing high-quality education to schools and homes worldwide.

Join us in our commitment to transforming education and empowering communities globally. Explore our services including ManageBac OpenApply Atlas SchoolsBuddy Pamoja Wolsey Hall and Oxford Study Courses.

Experience:

Manager