Product LeadTT

Were looking for a Product Lead to take full ownership of product vision and roadmap for a fast-growing consumer mobile app in London. The app is a short-form TikTok-style feed built around AI-generated content currently scaling through the critical 100K to 1M MAU growth stage. Youll lead a cross-functional team of around ten people and have the final say on what the product becomes not just how it gets delivered. This is a highly technical hands-on role: youll run live A/B experiments move headline metrics like retention and conversion and work closely with engineering on trade-offs across mobile backend and AI pipelines. Its built for a product-obsessed Director-level leader who has already taken a consumer social UGC or short-form media app through this exact growth stage and wants full ownership of what comes next. Strong technical literacy and genuine product taste are essential as is comfort making decisions rather than translating someone elses roadmap.

Details:
Schedule: Full time
Location: London United Kingdom (Onsite)
Start: ASAP
Duration: Long-term
English: Fluent
Type of collaboration: Internal Employment

About the project:
The company is a fast-growing startup building a TikTok-style mobile feed where the content itself is AI-generated browser games created and consumed entirely within the app. The product is past initial validation and now scaling through the 100K to 1M MAU stage where product decisions have an outsized impact on growth. Because the core content pipeline relies on AI generation the team also has to solve for the QA and release challenges that come with non-deterministic content which is a meaningfully different problem than a typical consumer app roadmap. The organization is small and moving fast with a cross-functional team of around ten people who will report into this role. Leadership is looking for someone to own the full product vision end to end rather than execute a backlog set elsewhere. This is a high-visibility high-ownership seat in a company at an inflection point in its growth curve.

You have:
- 6 years in product management including at least 3 years owning a consumer mobile app across both iOS and Android
- At least 2 years of direct people management experience
- A verifiable track record of scaling a consumer app from 100K to 1M MAU with clear personal impact
- Hands-on experience running live A/B experiments and moving headline metrics like retention or conversion
- Strong technical literacy across mobile backend and AI pipelines enough to engage directly with engineering on trade-offs
- Genuine product taste and a bias toward making product decisions not just translating a roadmap set by others
- Nice to have: experience with social UGC or short-form media apps
- Nice to have: experience shipping a product where the core content is AI-generated
- Nice to have: experience managing non-deterministic AI pipelines and their impact on QA and release planning

What to do:
- Own the full product vision and roadmap for the app
- Lead and grow a cross-functional team of around ten people
- Design and run live A/B experiments to move headline metrics such as retention and conversion
- Partner closely with engineering on technical trade-offs across mobile and backend architecture
- Define the product strategy for a creation-first UGC-driven experience
- Build QA and release processes that account for a non-deterministic AI-generated content pipeline
- Drive the product through its next stage of scale beyond 1M MAU