Precision Programmatic Manager

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media content and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster together.

Role Summary and Impact

Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data you will be developing industry-leading technology (secured through collaborative supplier partnerships) tofacilitate1:1 communication with our audience.

Youllensure on-going andtimelyoptimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will alsobe responsible forcollating spend forecasts creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis trend spottingaccurateexecution and leading and developing a team.

Some of the thingswedlike you to do

Campaign Management

• Build effective media plans to organise campaign actions and goals

• Deliver in depth analysis during and post campaign to understand performance beyond top line metrics

• Demonstrate clear and thorough understanding of display video and audio advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.

Collaborate with other departments to get the most out of campaigns

• Have a deep knowledge of the industry and always consider how this can be brought to the day to day

• Working with external partners (e.g. publishers) for planningbuyingand optimising media buys

Client Management

• Agree with the clients on targets and how to achieve them. Provide forecasts andmonitorcampaigns

• Ensure work isin syncwith overall media campaigns and plansare in agreementwith the internal teams clients and are aligned globally where applicable.

Media Skills

• In-depth knowledge of display video and audio and strong working knowledge of biddable platforms/DSPs (DV360 and Google Ads in particular Amazon is desirable)

Skills and Experience

AtWPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

• Experience agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Google Ads. Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data drawconclusionsand develop actionable recommendations as needed

• High attention to detail with an understanding of optimisation levers across platforms.

• Experience running display and video audience and creative testing ( testing video experiment)
• Experience with implementing Brand Lift measurement across DSPs and with other media owners

Desired

• Experience with planning and running display and video campaigns on DV360 and Google Ads including running YouTube and Programmatic Guaranteed deals

• Good understanding of using Campaign Manager
• Involvement with forecasting and running campaigns across multiple countries / languages

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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