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National Sales Manager

LJ Recruitment


Job Location:

Colchester - UK

Yearly Salary: £ £ 68000 - 71000
Posted: 23 September 2026 (4 hours ago)
Application Deadline: 21 December 2026
Vacancies: 1 Vacancy

Job Summary

National Sales Manager - Commercial Building Services

Salary: 18% annual bonus

We are seeking an experienced and commercially driven National Sales Manager to lead and grow a technical Commercial Building Services business across the UK.

This is a senior sales leadership role responsible for developing the national sales strategy strengthening key customer relationships identifying new business opportunities and leading a sales team to deliver ambitious commercial objectives.

The Role

You will be responsible for:

  • Developing and executing sales strategies to achieve revenue profitability and market share objectives within the Commercial Building Services sector.
  • Managing and growing relationships with existing customers while identifying and securing new business opportunities.
  • Building strong relationships with contractors installers distributors consultants engineering firms and other key stakeholders across the building services market.
  • Monitoring sales performance and providing accurate short-term forecasts to support business planning and decision-making.
  • Driving the promotion and sale of technical products and solutions ensuring they align with customer requirements and market opportunities.
  • Managing the sales pipeline and maintaining accurate records of prospects customers quotations and market activity through CRM systems.
  • Identifying and supporting commercial projects from initial opportunity through to successful completion.
  • Monitoring market trends customer requirements and competitor activity providing insight to support commercial strategy.
  • Working closely with Marketing Customer Service Product Management and Technical Support teams to deliver value-added solutions and excellent customer service.
  • Supporting sales initiatives promotional campaigns and product launches across the market.
  • Preparing and presenting regular business reviews sales reports and market analysis to senior management.
  • Representing the business at customer meetings industry events exhibitions and networking opportunities.
  • Leading and supporting a national sales team to achieve and exceed sales targets.
  • Setting performance objectives and providing ongoing coaching feedback and development to team members.
  • Developing territory plans and account allocations to ensure the sales team is focused on the strongest market opportunities.
About You

You will ideally have:

  • Proven experience in sales business development or account management within Building Services HVAC Pumps Plumbing Water Management or a related technical industry.
  • A strong commercial mindset and a proven track record of achieving or exceeding sales targets.
  • Experience developing customer relationships and winning new business in a competitive market.
  • Good knowledge of the Commercial Building Services sector and its key stakeholders.
  • Experience using Microsoft Office and CRM systems.
  • Excellent communication negotiation and relationship-building skills.
  • Strong analytical and problem-solving abilities with the ability to turn market insight into practical commercial action.
  • The ability to work independently while collaborating effectively with cross-functional teams.
  • Willingness to travel nationally as required.
  • A proactive results-focused and customer-centric approach.
  • Experience selling pumps technical equipment or engineered solutions into HVAC and Building Services markets would be highly advantageous.
  • Strong people leadership skills with the ability to motivate coach and develop a high-performing sales team.
Whats on Offer
  • Base salary: per annum
  • 18% annual performance-related bonus
  • Senior national sales leadership responsibility
  • Opportunity to shape and grow a significant commercial market
  • Exposure to major customers contractors and industry stakeholders
  • Opportunity to lead and develop a national sales team

If you are an experienced technical sales leader with a strong background in Building Services and a proven ability to grow revenue develop customer relationships and lead sales teams this could be an excellent opportunity to take the next step in your career.