Marketing Manager Sonihull
Job Summary
Every day we get opportunities to make a positive impact on our colleagues partners customers and society. Together were pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas including energy food water and we push forward the innovative open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So as we shape a more resourceful less wasteful world we build our careers too.
Sonihull part of the Alfa Laval group is a global leader in ultrasonic antifouling systems a pioneering technology that keeps vessels and industrial equipment clean efficient and chemical-free.
We are looking for a hands-on Marketing Manager to own our global marketing and communications agenda. As Sonihulls principal marketing owner you will translate commercial priorities into focused impactful activity that strengthens our specialist brand generates qualified demand and supports sales growth. This is a genuine end-to-end role: you own both the strategy and the execution.
Working closely with colleagues across Alfa Laval and with specialist partners and agencies you will:
Develop and execute Sonihulls global marketing and communications strategy annual plan and budget aligned with business and sales priorities.
Translate customer market and competitor insights into clear audiences value propositions and campaign priorities.
Plan and deliver targeted digital campaigns across website SEO LinkedIn paid search social email and marketing automation.
Own the content calendar and key touchpoints creating and commissioning high-quality content case studies and product-launch materials.
Collaborate with Alfa Lavals central divisional and regional marketing teams aligning Sonihull activity with group priorities and brand governance.
Define and report on KPIs using performance data to optimise marketing activity and investment.
Build scalable ways of working and help shape future marketing capability as Sonihull grows.
You will enjoy the pace visibility and ownership of a specialist business combined with the expertise stability and career opportunities of a global engineering leader.
What you know
You are a commercially minded B2B marketing generalist with real depth in digital demand generation content or integrated campaigns. Specifically you bring:
A bachelors degree in marketing communications business or equivalent professional experience.
6 years of B2B marketing and communications experience with genuine ownership of integrated plans and campaigns.
A proven track record of digital and multi-channel campaigns that generate qualified leads.
Strong content judgement and copywriting skills : you can turn a technical proposition into a compelling credible story.
Working knowledge of the digital marketing toolkit: websites SEO/SEM social email CRM and analytics.
Experience managing agencies budgets and stakeholders within a global or matrixed organisation.
Fluent English and the willingness to travel within the UK and internationally ( 20-25% of the time)
A strong advantage: experience in maritime industrial engineering or other technical B2B markets.
Our commitment to integrity
We care about diversity inclusion and equity in our recruitment processes. We also believe behavioural traits can provide important insights into a candidates fit to a role. To help us achieve this we apply Pymetrics assessments and upon application you will be invited to play the assessment the games is mandatory.
As part of our commitment to maintaining a safe and secure workplace we conduct background checks on final candidates for this addition you will need to show your right to work in the UK.
For more information please contact- Reece Watmore Talent Acquisition Partner
Applications will be continuously monitored throughout the process and interviews arranged accordingly.
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Required Experience:
Manager
About Company
Enhancing customers’ competitiveness through world-leading sustainable solutions within the Energy, Food, Water and Marine industries.