Marketing & Growth Manager (B2B Fintech)

Role: Marketing & Growth Manager (B2B / Fintech)

Location: Manchester office-led minimum 4 days per week in the office or at client sites
Salary: 50000 Share Options
Industry: B2B Fintech / Financial Services Technology
Role type: Full-time Permanent

The Company: Were recruiting for a growing B2B fintech business operating within the UK financial services market.

Its a relatively small business which is important to understand because this isnt a marketing role where youll inherit a large team hand execution to an agency or own one small part of the funnel.

Youll work closely with the leadership and commercial teams have considerable freedom to decide what marketing should be doing and be trusted to actually make it happen.

This is an individual contributor role not a people-management position.

There is no marketing team sitting underneath you. The attraction is the opposite: genuine ownership direct access to decision-makers and the opportunity to build something that has a visible impact on the growth of the business.

What youll Do:

Your job is ultimately to help create growth.

That means understanding the customers the business wants to win finding intelligent ways of getting in front of them and turning marketing activity into conversations opportunities and pipeline.

Youll own Activity across:

• B2B demand generation and campaign execution
• Account-based marketing and target-account engagement
• Positioning and messaging
• LinkedIn email and digital campaigns
• Content and thought leadership
• Website and landing pages
• Customer stories case studies and testimonials
• Sales collateral and sales enablement
• Events partnerships and communities
• Campaign analytics and measurement
• AI automation and new marketing workflows

You could spend one morning analysing target accounts and building an ABM campaign and the afternoon writing an email sequence improving a landing page or sitting with Sales to work out why a particular proposition isnt landing.

Youll think about the strategy but importantly youll also execute it.

What well expect from you:

Were looking for someone who takes ownership naturally.

You shouldnt need a detailed brief for everything you do. We want someone who can understand the commercial objective work out what needs to happen and move.

Youll be expected to:

• Create momentum rather than wait for it
• Prioritise what will have the biggest commercial impact
• Take campaigns from idea through execution to measurement
• Work closely with Sales rather than operate as a separate marketing function
• Make sensible decisions without always having perfect information
• Test ideas learn quickly and change direction when something isnt working
• Measure success through outcomes rather than simply marketing activity
• Be comfortable personally creating the work when required
• Spot problems and opportunities without waiting for somebody else to point them out

Were not expecting perfection. We are expecting ownership.

What we like:

Youll probably have experience in B2B marketing ideally within fintech SaaS financial services technology or another complex B2B environment.

Wed particularly like to see evidence that you have personally:

• Built and executed campaigns
• Generated demand or contributed to pipeline
• Worked on account-based marketing
• Partnered closely with a B2B sales team
• Turned complicated products into simple propositions
• Written strong commercial content
• Used data to decide what is and isnt working
• Built landing pages email campaigns or sales collateral
• Used AI or automation to increase your output
• Taken something from an initial idea through to a measurable result

Start-up or scale-up experience would be useful but it isnt essential.

What matters more is whether you actually enjoy that kind of environment.

AI matters here:

Were particularly interested in marketers who see AI as considerably more than a tool for rewriting LinkedIn posts.

How can AI improve research

How can it help personalise campaigns

How can you analyse markets and accounts faster

What can you automate

How can one strong marketer produce the output that previously required several people

You dont need to arrive with every answer but you should be curious enough to keep asking those questions.

What probably doesnt work:

This role probably isnt right for someone whose career has predominantly involved managing agencies or delegating execution to a large marketing team.

It may also be difficult if you:

• Prefer brand marketing without commercial accountability
• Need highly detailed briefs before starting work
• Are used to having specialists available for every marketing discipline
• Prefer strategy considerably more than execution
• Measure success mainly through posts published emails sent or campaigns launched
• Need several layers of approval before making decisions
• Want a clearly defined boundary around everything that sits inside your job description
• Need someone else to constantly set your priorities
• Prefer a heavily structured corporate environment where every week looks similar

Equally this isnt a Head of Marketing job disguised as a Marketing Manager role where youll be expected to manage a department for 50k.

There is no department to manage.

The opportunity here is to be the person actually doing testing improving and building.

What success looks like:

Within your first few months you should understand the market product customers and commercial priorities well enough to independently drive marketing activity.

From there wed expect to see:

• Stronger engagement from priority accounts
• Consistent focused B2B campaigns
• Better alignment between Marketing and Sales
• Clearer positioning and messaging
• Marketing contributing visibly to commercial pipeline
• AI and automation increasing the quality and volume of output
• Decisions being driven by data and evidence
• Opportunities being identified and acted on without constant intervention

Ultimately leadership should feel that marketing is genuinely owned.

Interview process:

• Stage 1: Application screening
• Stage 2: 25-minute practical marketing exercise
• Stage 3: 20-minute verification call
• Stage 4: In-person final interview

Why consider it

Because for the right marketer the lack of layers is the opportunity.

Youll have access to leadership exposure to the commercial side of the business and far more freedom than most Marketing Manager roles offer.

You can test things. You can build things. You can challenge things.

And if something works youll be able to see the connection between what you did and what happened next.

The package is 50000 plus share options allowing you to participate in the future success of the company.

If youre currently sitting inside a larger organisation thinking I could do so much more if somebody would just let me get on with it this could be exactly the kind of role youve been looking for.

Contact: Elvis Eckardt