Head of Marketing

Comms365 part of Wireless Logic Group is a UK-based provider of resilient always-on business Internet connectivity delivering 4G/5G fixed-line bonded Internet SD-WAN and network security solutions to organisations that cant afford downtime. Founded in 2008 the company owns and manages its own Cisco-based core network and counts clients like Moonpig BT and The Entertainer among its customers.

The Head of Marketing will play a leading role in the growth of Comms365. The primary objective is to work alongside the Senior Leadership Team to align marketing initiatives with business goals build the go-to-market strategy generate demand and deliver the required volume of leads to support the sales targets and revenue growth plan.

This role oversees all marketing functions along with external agency support and collaborates closely with sales product channel partners and suppliers.

The job will involve deploying a variety of tried-and-trusted as well as innovative techniques across both direct and indirect channels to market enhancing brand awareness and building a predictable sustainable pipeline of sales opportunities from both outbound and inbound campaign activity to drive customer acquisition.

This is a hybrid role working from the Comms365 office from home and attending events where required.

Strategy & Leadership

• Develop and implement the marketing strategy aligned with Comms365s company objectives
• Lead brand positioning messaging and go-to-market plans
• Lead mentor and grow a high-performing marketing team
• Manage marketing budgets forecasts and ROI reporting
• Develop and implement an annual marketing plan within an agreed budget to deliver the leads and retention levels required to hit Comms365s financial targets
• Complete a monthly board report on progress against the annual plan and budget and report on campaign KPIs more frequently

Demand Generation & Campaigns

• Oversee digital marketing content demand generation PR events and campaigns
• Compile end-to-end campaigns that drive interest and sales results across multiple products new business partner and cross-sell into existing clients
• Build and run an event calendar that drives interest from direct and partner channels supporting lead generation and brand awareness
• Support the management and success of the Comms365 SDR strategy maintaining a campaign calendar and strong data flow into sequences and consistently reviewing and recommending enhancements

Partners & Suppliers

• Oversee agency vendor and partner relationships
• Engage existing and future suppliers vendors and partners to secure their support (content resource and financial) for campaigns and events
• Develop strong relationships with marketing and commercial contacts within key partners aligning go-to-market strategy and supporting joint campaigns

Customer Experience & Retention

• Drive enhancements to the overall customer experience supporting NPS improvements through a strong customer journey including welcome packs in-life product offers newsletters renewal plans and retention offers

Digital & Brand

• Manage and enhance the online presence through monthly analysis and reporting making recommendations for improvement (SEO keywords etc.)
• Grow inbound leads and LinkedIn followers by publishing regular engaging content to support inbound and outbound activity
• Act as a brand ambassador for Comms365 internally and externally ensuring partner-facing communications are consistent with the companys values and strategic direction

Market Insight & Data

• Analyse market trends customer insights and the competitive landscape
• Track and report on KPIs campaign performance and marketing effectiveness
• Ensure all systems (ConnectWise Cognism HubSpot etc.) are kept up to date with required campaign information
• Maintain in-depth knowledge of the UK Telecoms and IT Reseller/MSP markets as well as Comms365s service offerings and value propositions aligning these with industry trends and developments

Experience

• Proven experience in a senior marketing leadership role ideally within B2B telecoms IT MSP or technology services
• Track record of building and executing go-to-market strategies that deliver measurable pipeline and revenue growth
• Experience managing both direct and indirect (partner/channel) marketing motions
• Experience managing marketing budgets agencies and vendor relationships
• Experience leading and developing a marketing team

Skills & Knowledge

• Strong understanding of demand generation digital marketing content strategy PR and event marketing
• Familiarity with CRM and marketing/sales enablement tools (e.g. HubSpot ConnectWise Cognism or equivalents)
• Data-driven approach to campaign planning reporting and ROI analysis
• Strong stakeholder management skills with the ability to work closely with Sales Product and Senior Leadership
• Excellent written and verbal communication skills comfortable acting as a brand ambassador externally

We know the world has changed and we want to offer our employees the chance to collaborate at our unique office spaces whilst enjoying the convenience of working from home. Weve adopted a hybrid working approach to give more flexibility on where and how we work. Youll find out more about what this means for this role during the recruitment process but we are currently excited to have our employees experience our office culture as much as possible.

Wireless Logic Group unites and brings people together. We accomplish this when we lead with a lens of diversity equity and inclusion in everything we do. As a global company that drives culture we aim to reflect the worlds diverse voices both internally and externally to ensure success in our mission.

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