Marketing and Audience Development Manager

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Working across Marketing and Issuer & Investor Relations the Marketing and Audience Development Manager will develop and deliver lead-generation acquisition and engagement activity across events webinars content and digital campaigns.

This role combines hands-on marketing delivery with an audience-first and commercially minded approach. Using data and insight youll help identify the audiences we need to reach determine how best to engage them and uncover opportunities to grow our issuer and investor communities and support the commercial growth of our events.

• Develop and deliver audience acquisition and lead-generation strategies to grow priority issuer and investor communities across the portfolio.
• Partner with Issuer & Investor Relations to identify priority organisations audience segments and growth opportunities translating these into targeted marketing activity.
• Find opportunities to reach new audiences through webinars content marketing paid promotion annual partnerships and other acquisition channels.
• Develop nurture journeys that move newly acquired leads and existing audiences towards deeper engagement and event participation.
• Build year-round engagement activity that maintains relationships with key communities between individual event campaigns.
• Find opportunities to re-engage existing or dormant audiences and strengthen their relationship with the wider portfolio.
• Test new acquisition and engagement approaches scaling activity that delivers high-quality and commercially relevant leads.
• Plan and deliver multi-channel campaigns across email digital social media website content partnerships and other relevant channels.
• Manage audience marketing across the full event lifecycle from launch and acquisition through to registration attendance and post-event engagement.
• Plan and deliver webinars content campaigns and other lead-generation initiatives that provide valuable audience touchpoints throughout the year.
• Develop targeted messaging content and audience journeys that reflect the interests and needs of different issuer and investor groups.
• Collaborate across Marketing Issuer & Investor Relations Content and Sales to ensure audience activity supports wider event and commercial objectives.
• Use audience CRM and campaign data to understand audience behaviour identify gaps and guide targeting segmentation and nurture activity.
• Track performance against targets including audience growth engagement qualified leads registrations conversion and marketing-attributed revenue.
• Handle both the volume and quality of leads generated ensuring activity remains focused on audiences relevant to event and commercial objectives.
• Analyse campaign performance to understand which audiences channels and messages deliver the strongest results and optimise activity accordingly.
• Share audience insights and recommendations with Marketing and Issuer & Investor Relations colleagues to guide future strategy.
• Ensure marketing and audience acquisition activity aligns with relevant data protection and GDPR requirements.

• Experience in marketing audience development demand generation or lead generation ideally within B2B events media or professional services.
• Strong understanding of multi-channel audience acquisition lead generation and nurture.
• Experience delivering events webinars content campaigns or other audience engagement activity.
• Experience using CRM and marketing automation platforms for segmentation targeting and campaign delivery.
• Strong analytical skills with confidence using data and insight to improve audience and campaign performance.
• Excellent communication organisational and project management skills.
• A commercially minded collaborative and proactive approach with a focus on growing and deepening valuable audience relationships.

• Experience working with issuer investor or other professional B2B audiences.
• Experience using campaign and audience data to measure qualified leads conversion and marketing-attributed revenue.

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave medical cover inclusive parental leave packages subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We currently operate a hybrid model which requires staff to work onsite 50% of the time subject to role requirements & regular review. While flexible working requests will be considered not all patterns are suitable for all roles. We believe this balanced approach supports flexibility and protects our culture making collaboration and communication easier building stronger relationships and team cohesion and supporting peer learning. We reserve discretion on reasonable notice to change this approach either generally or for specific individuals or teams.

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions email and a member of our team will be happy to help.

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