Manager, Global Growth, Lifecycle

Airwallex is the AI-native financial operating system for a real-time intelligent economy. More than 676000 businesses including McLaren Racing Qantas SHEIN and TikTok use us directly or through our platform partners to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. Were the regulated backbone behind global payments: not by accident but by design. A decade plus 85 licenses and a financial infrastructure spanning North America Europe the Middle East and Asia-Pacific.

Were co-headquartered in San Francisco and Singapore with more than 2300 people across 27 offices. We hire builders with founder-level energy people who move fast with good judgment dig in with real curiosity and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full.

As a Global Growth Manager for Lifecycle you will lead the evolution of our customer engagement strategy. You will design and optimize the lifecycle journey in a few high-impact regions driving measurable gains in conversion activation and retention. You will execute a unified global strategy partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth.

This role is based in London.

• Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s) ensuring global frameworks are optimized for local market nuances.

• Own Regional Digital Channels: Lead the strategy and operational health for email push and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions.

• Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Lead the development and optimization of lifecycle initiatives that deliver measurable gains in conversion activation and long-term retention.

• Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation ensuring data-driven decision-making at every touchpoint.

• Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks.

• User-Centric Communication: Champion a customer-first messaging philosophy delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle.

Were looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have but are not mandatory.

• 7 years of experience leading growth initiatives across the customer lifecycle or experience at a top-tier strategy/management consulting or equivalent

• Analytical toolkit: Strong analytical skills with the ability to interpret campaign and behavioral data identify trends and develop data-backed recommendations

• Marketing exposure: Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion activation and retention

• Experimentation mindset: Experience running A/B tests and applying structured experimentation to improve performance

• Execution excellence: Strong organizational skills and attention to detail with the ability to manage multiple initiatives simultaneously

• Communication: Clear and structured communicator comfortable working with cross-functional partners

• Bias to action: Proactive and results-oriented with a track record of delivering impact in fast-paced environments

• Experience in fintech product-led growth or B2B SaaS

• Experience in fast-paced environments preferably within a startup or scale-up

• Advanced degree (MBA or Masters) is a plus

• Experience with SQL or close collaboration with data teams preferred

• Hands-on experience in Lifecycle/CRM marketing

To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.

Required Experience:

Manager