Manager, Content Marketing, EMEA

Airwallex is the AI-native financial operating system for a real-time intelligent economy. More than 676000 businesses including McLaren Racing Qantas SHEIN and TikTok use us directly or through our platform partners to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. Were the regulated backbone behind global payments: not by accident but by design. A decade plus 85 licenses and a financial infrastructure spanning North America Europe the Middle East and Asia-Pacific.

Were co-headquartered in San Francisco and Singapore with more than 2300 people across 27 offices. We hire builders with founder-level energy people who move fast with good judgment dig in with real curiosity and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full.

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions attract new customers and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the companys growth and success.

You will own and scale Airwallexs growth and demand generation content engine globally. You will work closely with global and regional teammates across Growth Product Marketing Product SEO Performance Marketing and Lifecycle to build content that drives qualified demand pipeline and revenue.

This role is ideal for a hands-on content leader who loves writing and editing SEO content ebooks guides and one-pagers and who is excited to go deep on technical product narrativestranslating complex capabilities into clear compelling conversion-oriented content.

You will join the Airwallex Marketing team during a critical period of growth. As we scale we are building a team that balances global consistency in content strategy quality and process with local flexibility and speed in execution. This is a unique opportunity to help shape how growth content drives the next phase of Airwallexs expansion.

This role is based in London.

• Build Growth Content Marketing as a global discipline at Airwallex establishing best practices scalable processes and a high-performing team over time.

• Own the end-to-end demand gen content strategy spanning SEO gated assets mid-funnel conversion content and product-led narratives.

• Write edit and ship high-impact content including:

  • SEO pillar pages cluster articles and comparison content

  • Ebooks whitepapers and long-form guides

  • One-pagers solution briefs and product explainers

• Partner deeply with Product Marketing and Product to translate launches features APIs and workflows into content that is searchable understandable and sellable.

• Use user customer and market insights to improve ICP targeting segmentation messaging and content distribution strategies.

• Work closely with SEO and Performance Marketing to align content with keyword intent funnel stages and conversion goals.

• Be obsessive about measurement and iteration using performance data to continuously optimize content for traffic quality engagement and pipeline impact.

• Hold a high bar for content quality and technical accuracy ensuring clarity without oversimplifying complex concepts.

• Build a structured experimentation mindsetscaling what performs refreshing or retiring what doesnt.

• Balance short-term growth outcomes with longer-term investments in evergreen content topical authority and durable demand.

Were looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.

• 6 years of experience in growth content marketing demand gen content or SEO-led content roles preferably at a high-growth B2B technology company.

• A proven track record of creating content that drives measurable business outcomes across the funnelfrom traffic to MQLs to pipeline.

• Exceptional writing and editing skills with the ability to explain technical products platforms or workflows clearly and credibly.

• Strong understanding of SEO fundamentals including keyword intent on-page optimization internal linking and content clustering.

• A data-driven mindset with the ability to analyze content performance and optimize based on resultsnot just instincts.

• Experience partnering cross-functionally with Product Marketing Product SEO Performance and Lifecycle teams.

• Comfort working in a fast-paced global environment and communicating progress and impact to key stakeholders.

• Experience managing freelancers or agencies and holding them to a high bar for quality and performance.

• Familiarity with common CMS SEO analytics and experimentation tools (e.g. Webflow/WordPress GSC GA4 Ahrefs).

• Experience in B2B SaaS or fintech environments.

• Additional language skills (e.g. French Italian Spanish German Hebrew...).

• Good understanding of technical products.

To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.

Required Experience:

Manager