Growth Project Lead

United Kingdom

Job Family Group:

Sales & Marketing

Worker Type:

Regular (FTC) (Fixed Term)

Posting Start Date:

September 14 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

Proposition

A unique opportunity for an experienced Retail Media Network specialist to establish a new growth capability at the heart of Shell UK Mobility & Convenience. This role is ideal for someone who has helped build or scale a retail media proposition can turn first-party data and media assets into commercial value and thrives in complex cross-functional environments.

As Growth Project Lead you will be accountable for developing an investment-ready UK RMN strategy target operating model and phased route to market over a 12-month period. You will connect advertiser demand audience and transaction data media inventory measurement technology and commercial delivery into one coherent proposition.

This is a hands-on delivery-focused role with high visibility and senior stakeholder exposure.

Where you fit in / Mobility Context

Our UK Mobility & Convenience business operates over 47000 Shell-branded locations across 80 markets serving around 33 million customers every day. As the worlds #1 mobility retailer and one of the largest single-branded retailers globally we are committed to making lifes journeys better for our customers.

In the UK the business is focused on driving Total Customer Value while evolving its offer for the energy transition. This requires new ways of working sharper local relevance smarter use of data and technology and clearer customer value propositions.

This role sits within the UK Marketing team and reports directly to the Performance & Channel Manager. You will be responsible for providing regular progress updates to the Marketing Leadership Team and working closely with peers across Marketing Loyalty CRM Convenience Retail Sales Finance Legal Privacy Procurement Data Technology IDT agencies and media partners.

Whats the role

The Growth Project Lead is accountable for the end-to-end development and mobilisation of Shell UKs Retail Media Network strategy commercial proposition and target operating model within a 12-month timeframe.

You will act as programme owner moving the opportunity from strategy and design into a controlled measurable route to pilot and scale. Success is defined by tangible outputs: a commercially credible advertiser proposition prioritised revenue opportunities clear data and measurement foundations an executable operating model an evidence-based business case and an agreed phased implementation roadmap.

Scope of the Role Key Project

1. Retail Media Network Strategy Operating Model & Mobilisation

• Shape Shell UKs Retail Media Network strategy defining the commercial proposition priority use cases and phased route to pilot and scale.

• Translate Shells audience loyalty transaction and media assets into compelling advertiser and supplier propositions across owned in-store and partner channels.

• Define the core commercial model including revenue opportunities packaging pricing principles investment requirements risks and funding gates.

• Set the data measurement and technology foundations required to activate optimise and evidence retail media performance including an understanding of relevant adtech martech media operations and reporting capabilities.

• Design the target operating model governance decision rights partner ecosystem and resource requirements needed to move from concept to controlled delivery.

• Mobilise a controlled RMN pilot with clear audiences channels delivery requirements binary success criteria and a roadmap separating pilot-critical needs from longer-term scale capabilities.

What youll be doing

• Lead the project from strategy through to pilot mobilisation establishing clear objectives milestones dependencies risks decision gates and governance.

• Work cross-functionally across Marketing Loyalty CRM Convenience Retail Sales Finance Legal Privacy Procurement Data Technology and IDT to create recommendations that are commercially credible and operationally executable.

• Engage advertisers agencies suppliers technology providers and media partners to validate demand test assumptions and shape the proposition.

• Turn complex commercial media data technology and privacy considerations into clear recommendations for senior stakeholders.

• Provide progress updates capture learnings and ensure activity complies with HSSE legal data privacy procurement and regulatory requirements.

What you bring

• Proven experience developing launching or scaling a Retail Media Network data-enabled advertising proposition or comparable commercial growth model.

• Strong commercial acumen with experience building revenue models business cases investment recommendations pricing principles and go-to-market plans.

• Good understanding of the retail media ecosystem including advertiser needs agency ways of working media buying audience activation measurement and relevant adtech or martech capabilities.

• Experience shaping operating models governance partner models and cross-functional ways of working in complex organisations.

• Ability to influence senior stakeholders lead through ambiguity and create structure where a capability is still emerging.

• Clear confident communicator with strong presentation facilitation and storytelling skills.

• Experience in grocery convenience loyalty mobility marketplaces media partnerships or another high-frequency retail environment would be advantageous.

• London-based with an expectation of a minimum of three days per week in the office and flexibility to travel to Shell sites as required.

After you submit your application you will receive an email from Shell providing a link to an online assessment (HireVue) that is a mandatory part of the process and has a validity period. Please check your spam/junk mailbox if you do not see the email. Once completed your application will be reviewed to determine next steps. Thank you for your interest in Shell.

What we offer

You bring your skills and experience to Shell and in return you work with talented committed people on one of the most important challenges facing our planet. Youll have the opportunity to develop the skills you need to grow in an environment where we value honesty integrity and respect for one another. Youll be able to balance your priorities as you become the best version of yourself.

• Continuously grow the transferable skills you need to get ahead.

• Work at the forefront of technology trends and practices.

• Collaborate with experienced colleagues with unique expertise.

• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.

• Benefit from flexible working hours and the possibility of remote/mobile working.

• Perform at your best with a competitive starting salary and annual performance-related salary increase. Our pay and benefits packages are considered to be among the best in the world.

• Take advantage of paid parental leave including for non-birthing parents.

• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders ages ethnicities cultures abilities sexual orientation and life experiences to apply.

• Grow as you progress through diverse career opportunities in national and international teams.

• Gain access to a wide range of training and development programmes.

Shell is working to advance an inclusive psychologically safe and accessible environment where people with disabilities can excel. If you require any accommodations or accessibility adjustments during the application or interview process please contact We strive to ensure that our process and workplace are accessible to everyone and are dedicated to making reasonable adjustments to support your needs.

Shell in The United Kingdom

Shell is a vital contributor to the UK supporting energy security jobs and economic value. We provide energy to fuel homes hospitals schools vehicles machinery and factories. Our history here dates back over 125 years. A UK-headquartered global energy leader and leading FTSE multinational we are active across the countrys energy system.

In the years ahead as the UK looks to strengthen energy security and deliver its 2050 net-zero goal Shell UK aims to play a crucial role. We aim to be a major investor in the UK energy system by helping our customers decarbonise with a focus on transport and industry.

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