Founding Creative Director

Siena is the Agent of Record for CX built for consumer brands like Spanx FIGS Brooklinen and Grüns.

It runs as a connected multi-agent stack on top of a shared intelligence layer: agents that sell support listen handle social and voice across the entire customer journey turning every conversation into signal you can act on.

We are a small fully distributed global team. We have built leverage into how we work which is what lets a team this size move at the speed we do.

We hire athletes. Everyone here owns real outcomes defaults to writing over meetings communicates with directness and acts the moment they see something worth acting on. Low ego high standards fast clock.

If you want to set the bar rather than follow one keep reading.

Siena is about to launch several products in quick succession and were not looking for someone to execute a brief well. Were looking for the person whose taste the rest of the company gets measured against: someone who cant look at a landing page without having an opinion whod rather kill a launch than ship something mediocre and who has owned creative direction before not just contributed to it.

This is a craft title not a headcount title. Youll ship personally for the first year and set the bar for everyone who comes after building toward a small internal agency (two to three people across design motion and content) that can brief position and launch without outside help.

• Own narrative and positioning across every launch. Design as strategy not decoration

• Own every artifact that goes to market: landing pages launch video decks social

• Own the design system from v3 onward

• Set the bar full stop. If it ships under the Siena name you made it or you signed off on it

The Bar: If youre missing any of these this isnt the role for you.

• Taste above everything with specific defended opinions about whats good and why

• A track record of owning creative direction not just contributing to it. Agency or in-house brand refresh or full launch youve been the person whose call was final not the one waiting on notes

• AI as a working tool not a threat to your taste. Youve already built something with AI (an app a prototype a mockup) and want to get technical enough to ship a landing page yourself within a year. Anti-AI is disqualifying

Strong Signal: Not dealbreakers but what separates a good hire from a great one.

• Narrative thinking: you already have a point of view on how a brand like Siena should be positioned not just how it should look

• Range that travels. Your background doesnt have to be SaaS. Fashion art consumer brand editorial: what matters is whether your taste holds up somewhere new

• A pattern of shipping in chaos not around it. Multiple launches in flight feedback that moves in hours not weeks

Nice to Have: Bonus not required.

• Experience building or scaling a small internal creative team

• Motion or video production skills alongside visual design

• Direct founder-facing creative leadership experience at another startup

• You need a creative director above you setting the vision or a team to delegate to on day one

• Your best work happens on a slow considered one-project-at-a-time pace

• Too much scrutiny too fast doesnt sound exciting it sounds exhausting

Real ownership. You will own problems not tasks with the autonomy to solve them your way and the trust to do it without a manager in your inbox.

Work that ships and matters. What you build reaches real consumer brands fast.

A category we are creating. The Agent of Record is new ground with unsolved problems and cutting-edge models not a crowded field to compete in.

A team that respects your judgment. Globally distributed async-first low bureaucracy. We hire adults and treat you like one.

Great salary plus equity or stock grants. Own a piece of what you build.

Learning budget. If you are growing so are we.

AI-fluency by default. Few places will push your work with production AI further or faster.

The people who thrive here are curious customer-obsessed and take ownership without being asked. They fix problems first and explain later. Theyre direct about feedback - both giving and receiving it - because they care more about getting things right than being polite.

They maintain high standards while moving at startup speed and they build real relationships with teammates because they know thats how great work gets done. When things get tough they adapt and keep pushing forward.

The people who thrive here treat AI like a natural extension of themselves. Theyve built their own ecosystem of agents - some for research others for debugging writing analysis or writing code. They know which AI works best for what problem.

Everyone gets premium accounts (ChatGPT Claude Perplexity Pro Cursor Lovable) plus a quarterly budget for new tools. But the magic happens in how we share knowledge. Demo days where someone shows off a clever workflows. Slack threads about which model handles a specific use case better. Learning from each others AI workflows.

At Siena were not just looking for people who can do a job. Were looking for people who want to break boundaries create the future and reshape industries. If thats you we look forward to your application.

We use AI-assisted screening tools as part of our hiring process. All decisions are made by humans. You can request a human-only review at .

Siena provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex national origin age disability genetics sexual orientation gender identity or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds experiences perspectives and abilities.

Required Experience:

Director