EMEA Content Excellence Manager Nutrition

About Abbott

Our nutrition business develops science-based nutrition products for people of all ages from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Similac PediaSure Pedialyte Ensure Glucerna and ZonePerfect to help get the nutrients they need to live their healthiest life.

We are seeking an experienced and forwardthinking EMEA Content Manager to build and scale the next generation of commercial capabilities across the region.

About the Role

Abbott Nutrition is looking for an experienced and forward-thinking EMEA Content Manager to lead the development of high-impact content strategies that drive awareness engagement and conversion across both Consumer (Out-of-Pocket) and Reimbursed customer journeys throughout the EMEA region.

In this role you will shape and execute innovative digital and retail content that is insightdriven locally relevant and fully aligned with our brand and commercial priorities. Youll work closely with regional marketing insights eCommerce retail and global partners to elevate content quality drive engagement and support the growth of Abbotts consumer brands.

This position is ideal for a digitalsavvy content strategist who thrives in matrixed environments understands diverse EMEA markets and is passionate about using content to drive business impact.

What Youll Do

Content Strategy & Execution

• Lead content strategy and planning across Consumer (Out-of-Pocket) and Reimbursed business priorities in EMEA.
• Develop audience-centric content journeys and support localisation across markets.
• Partner with Brand Media CRM Retail & eCommerce teams to deliver integrated content plans.
• Ensure content is effectively developed approved deployed and optimised across key touchpoints.
• Drive content quality governance performance and scalability through best-practice frameworks and agency partnerships.
• Leverage SEO analytics AI and audience insights to continuously improve content effectiveness.

Collaboration & Stakeholder Engagement

• Partner with global regional and market stakeholders across Marketing Media CRM Retail & eCommerce Insights Digital and IT to deliver integrated content strategies.
• Collaborate with market teams and agency partners to ensure effective localisation governance and execution across EMEA.
• Use customer market and performance insights to continuously improve content effectiveness and business impact.

Future Evolution of the Role

As Abbott continues to advance its digital and content capabilities this role will play a key part in:

• Driving adoption of AI-enabled content creation optimisation and automation.
• Enhancing content effectiveness through data testing and performance measurement.
• Building content capability and best practices across EMEA markets.
• Evolving content operations governance and localisation processes to improve speed quality and scalability.

What Were Looking For

Required Skills & Experience

• Significant experience in content marketing content strategy digital marketing or related roles within healthcare nutrition FMCG consumer health or similarly regulated industries.
• Proven ability to develop and execute integrated content strategies across digital CRM eCommerce retail media and social channels.
• Strong understanding of SEO content performance CRM audience insights and digital measurement principles.
• Experience working in matrixed cross-functional and multi-market environments collaborating with regional and local stakeholders.
• Strong stakeholder management communication and project leadership skills.
• Experience with content management systems analytics platforms content operations processes and AI-enabled content tools.

Preferred Qualifications

• Bachelors degree in Marketing Communications Digital Media Design Business or a related field or equivalent professional experience.
• Advanced certification or postgraduate qualification in digital marketing content strategy customer experience or a related discipline.
• Proficiency with SEO platforms content management systems CRM platforms marketing analytics and content performance measurement tools.
• Experience working with content operations localisation processes and AI-enabled marketing or content solutions.

Why Join Abbott Nutrition

At Abbott were dedicated to improving peoples lives through sciencebased this role you will have the opportunity to shape the digital future of our brands across a diverse region influence highvisibility content initiatives and directly impact commercial success.

Join us and be part of a company that prioritises innovation inclusivity and growthhelping you build a career where you can truly thrive.

The base pay for this position is

In specific locations the pay range may vary from the range posted.